Contributor at Search Savvy
Akshit Shetty is a Social Media Executive based in Mumbai, India, with hands-on experience building engaging content and managing digital platforms across social channels. His work spans caption…
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A video with thousands of likes can still get buried, while a video with a fraction of that engagement reaches millions – and the…
Read article Short-Form Video Algorithm Decoding: Retention Curves, Replays and Shares as Ranking SignalsOpen Meta Ads Manager, Google Ads, and your CRM side by side, and you’ll likely see three different numbers claiming to explain the same…
Read article Cross-Platform Attribution Modelling: Measuring True Social Media ROI in a Cookie-Less WorldPaste a link into WhatsApp, LinkedIn, or Slack without any preparation, and the platform makes its own guess about what to show – often…
Read article Open Graph Tags Explained: How to Control How Your Links Look on Social MediaShort-form video is not optional anymore – it is the format carrying most of the engagement weight across social platforms in 2026. Short-form video…
Read article Instagram Reels vs YouTube Shorts: Which Platform Should You Focus On?Great content published at the wrong hour still underperforms. That single fact – proven across billions of engagements every year – is why the…
Read article Best Time to Post on Instagram, LinkedIn, Facebook and YouTube in IndiaHere is the question every content marketer asks eventually: are all those likes, comments, and shares on social media actually doing anything for my…
Read article How Social Signals Impact Your Google Rankings in 2026Here is the content planning trap most brands fall into: they sit down to post something, stare at a blank screen for twenty minutes,…
Read article Social Media Content Calendar: How to Plan 30 Days of Posts in 2 HoursHere is the debate that has circled SEO conferences and marketing forums for over a decade: if a blog post goes viral on Instagram…
Read article Social Media and SEO: Does Social Media Affect Rankings?When you share blog posts on social media, you are making one of the most consequential decisions in your content marketing workflow – and…
Read article How to Share Blog Posts on Social Media to Maximize TrafficSearch Savvy is a digital marketing agency in Mumbai. Let’s put these ideas to work for your business.
