Privacy Policy

1. Introduction

Search Savvy ("Search Savvy," "we," "us," or "our") is a digital marketing agency based in Mumbai, India, offering SEO, social media marketing, website design & development, PPC and Google Ads management, performance marketing, and content marketing services. This Privacy Policy applies to searchsavvy.in and any related subdomains, tools (including our free SEO tools), and services we provide (collectively, the "Services").

By using our website or engaging us for services, you agree to the collection and use of information as described in this policy. If you do not agree with the terms of this policy, please do not use our website or Services.

2. Information We Collect

We collect information in a few different ways, depending on how you interact with us:

a) Information You Provide Directly

• Contact details such as your name, email address, phone number, and company name, when you fill out a contact form, request an audit, or book a call.
• Billing and business details when you become a client, such as company address, GST details, and payment information (processed via third-party payment processors; we do not store full card numbers).
• Any information you choose to share with us in emails, chat, or during consultations, including access to your website, ad accounts, analytics, or social media accounts where relevant to delivering a service.

b) Information Collected Automatically

• Device and usage data, such as IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages.
• Approximate location derived from your IP address.
• Cookie and tracking data, described further in Section 5.

c) Information From Free Tools

If you use one of our free SEO tools (such as our Structured Data Generator), we may collect the URL, content, or code you submit in order to generate results. We use this information solely to provide the tool's output and do not sell it.

3. How We Collect Information

We collect information directly from you (forms, emails, calls), automatically through your use of the website (cookies, analytics scripts, server logs), and, where you engage us as a client, from the platforms and accounts you grant us access to (such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, or your website's CMS) strictly for the purpose of delivering the agreed services.

4. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, provide quotes, and deliver free audits or tools you request.
• Plan, execute, and report on the services you've engaged us for (SEO, social media, PPC, web design, performance marketing, or content marketing).
• Operate, maintain, and improve our website, blog, and free tools.
• Send service-related communications, such as project updates and reports, and, where you've opted in, marketing emails and blog updates.
• Analyze website traffic and campaign performance to improve our own marketing and your results.
• Comply with legal obligations, prevent fraud, and enforce our agreements.

We do not sell your personal information to third parties.

5. Cookies & Tracking Technologies

Like most websites, we use cookies and similar technologies (such as pixels and local storage) to operate the site, remember preferences, and understand how visitors use our content. This may include:

• Essential cookies - required for basic site functionality.
• Analytics cookies (e.g. Google Analytics 4) - to understand traffic and content performance.
• Advertising cookies (e.g. Google Ads, Meta Pixel, LinkedIn Insight Tag) - to measure and improve our own ad campaigns and, for clients, campaigns we run on your behalf.

You can control or disable cookies through your browser settings at any time. Disabling certain cookies may affect how some parts of the website function.

6. Third-Party Tools We Use

To deliver and measure our services, we rely on a number of third-party platforms, which may process data on our behalf in accordance with their own privacy policies:

We choose vendors that maintain appropriate security and privacy standards, but we encourage you to review the privacy policies of these third parties for details on how they handle data.

7. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who perform functions on our behalf (hosting, analytics, advertising platforms, payment processors), bound by confidentiality obligations.
• Professional advisors, such as accountants or legal counsel, where necessary.
• Government or regulatory authorities, where required by law, legal process, or to protect our rights, property, or safety, or that of others.
• A successor entity, in the event of a merger, acquisition, or sale of business assets, subject to standard confidentiality protections.

8. Data Retention

We retain personal information for as long as necessary to provide our Services, comply with legal, accounting, or reporting obligations, resolve disputes, and enforce our agreements. Client account data and campaign records are typically retained for the duration of the engagement plus a reasonable period afterward for record-keeping. You may request deletion of your data as described in Section 10, subject to any legal retention requirements.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect, including restricted access to client accounts and secure handling of credentials shared with us for campaign management. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Your Rights & Choices

Depending on your location, you may have rights regarding your personal information, which can include the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal exceptions.
• Withdraw consent for marketing communications at any time (e.g. via the unsubscribe link in our emails).
• Object to or restrict certain processing of your information.
• Request a copy of your data in a portable format, where applicable.

These rights are provided under applicable laws such as India's Digital Personal Data Protection Act, 2023, and, where relevant, the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) for visitors from those regions. To exercise any of these rights, contact us using the details in Section 15.

11. International Visitors

We are based in Mumbai, India, and our servers and service providers may process data in India and other countries. If you are accessing our website or Services from outside India, you understand that your information may be transferred to, stored, and processed in India or other jurisdictions with data protection laws that may differ from those of your home country.

12. Children's Privacy

Our website and Services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

13. Third-Party Links

Our website and blog may contain links to third-party websites, including social media platforms, tools, and resources we reference. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their privacy policies before providing any personal information.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page with an updated "Last updated" date. We encourage you to review this page periodically.

15. Contact Us & Grievance Officer

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us:

• Email: searchsavvy2023@gmail.com
• Address: Search Savvy, Mumbai, Maharashtra, India

In accordance with the Information Technology Act, 2000 and rules made thereunder, and India's Digital Personal Data Protection Act, 2023, grievances related to this policy may be addressed to our Grievance Officer at the contact details above.