A Website Audit That Tells You Exactly What's Holding Your Rankings Back
We conduct a comprehensive, prioritized audit of your website - technical health, on-page optimization, content gaps, backlink quality, and AI search readiness - so you know exactly what to fix first, not just what's wrong.
Tools We Use for Website Audits
What's Included in Our Website Audit
One consolidated review across every layer that affects how your site performs in search.
Technical Health Check
Crawlability, indexing, site speed, and Core Web Vitals reviewed across the full site.
On-Page & Content Quality Review
Titles, headings, content depth, and keyword targeting assessed page by page or by template.
Backlink Profile Assessment
A review of your current backlink quality, diversity, and any toxic link risk.
Competitor Benchmarking
Comparing your visibility, content depth, and rankings directly against your top competitors.
AI Crawler & Citation Readiness
Checking whether AI crawlers can access your site and whether content is structured to be cited.
Local SEO & Business Profile Review
For location-based businesses, a review of Google Business Profile and citation health.
Mobile Usability & Core Web Vitals
Real-world mobile performance and usability checked against Google's current thresholds.
Schema & Structured Data Review
Confirming existing schema is present, correctly implemented, and error-free.
Deliverables You'll Receive
A report built to be read and acted on, not just filed away.
Full Audit Report
A complete, organized breakdown of every finding across all audit categories.
Prioritized Action Roadmap
Every issue ranked by impact and effort, so you know exactly what to tackle first.
Competitor Comparison Snapshot
A clear, side-by-side view of where you stand against your closest competitors.
Quick-Win vs Long-Term Fix Breakdown
A clear split between fixes that move the needle fast and ones that take sustained effort.
Scorecard Summary
A simple, single score summarizing overall SEO health at a glance.
Presentation-Ready Summary Deck
A summary version built to present findings clearly to leadership or stakeholders.
Our Website Audit Process
Discovery & Goal Alignment
Understanding your business goals and current SEO concerns before the audit begins.
Full-Site Crawl & Data Collection
Pulling technical, on-page, backlink, and performance data across the entire site.
Manual Review & Competitor Analysis
Going beyond automated tool output with manual review and direct competitor comparison.
Prioritization & Roadmap Building
Organizing every finding into a clear, sequenced action plan based on impact and effort.
Delivery & Walkthrough Call
Walking through the findings together, not just handing over a document to interpret alone.
Businesses That Benefit Most From a Website Audit
Considering a New SEO Agency
Businesses evaluating who to work with and wanting an objective starting point.
Declining or Stagnant Traffic
Sites that need a clear diagnosis before deciding what to invest in next.
Planning a Redesign or Migration
Businesses that need a baseline before making major changes to the site.
New Websites Wanting a Health Check
Newly launched sites wanting to catch issues early, before they compound.
Auditing Their Current Agency's Work
Businesses wanting an independent check on the SEO work they're already paying for.
Companies Wanting a Second Opinion
Teams with an in-house SEO function who want an outside perspective.
Common Website Audit Mistakes We Fix
Audits That List Problems Without Priorities
A hundred-item checklist with no indication of what actually matters most, leaving teams stuck on where to start.
Generic, Templated Audit Reports
Auto-generated tool exports presented as an audit, with no manual review or business context applied.
Ignoring AI Crawler Access
Audits that check for Googlebot access but never confirm whether GPTBot, ClaudeBot, or PerplexityBot can reach the site.
No Follow-Up Plan After the Audit
A one-time report handed over with no clear path for how or when the fixes actually get implemented.
Why a Website Audit Matters Before Anything Else
Prevents Wasted Effort
Knowing what's actually wrong stops teams from guessing at fixes that don't move the needle.
Gives a Clear Starting Point
An objective, prioritized view of where to begin, whether working with us or another team.
Establishes a Baseline
A documented starting point makes it possible to actually measure progress over time.
What Clients Say About Our Website Audits
Frequently Asked Questions
What's included in a website audit, exactly?
Technical health, on-page and content quality, backlink profile, competitor benchmarking, AI crawler readiness, and, where relevant, local SEO, all consolidated into one prioritized report.
How is a website audit different from ongoing SEO management?
An audit is a diagnostic snapshot with a prioritized roadmap. Ongoing SEO management is the implementation and continuous work that follows, whether that's through us or another team.
How long does an audit take to complete?
Most audits are delivered within 5 business days of us getting full access to your site and analytics accounts, depending on site size and complexity.
Will the audit include a plan for AI search readiness?
Yes. Checking AI crawler access and content citability is a standard part of every audit we deliver, not an optional add-on.
Can you audit a site currently managed by another agency?
Yes. This is a common reason clients come to us, and we conduct these audits with full objectivity regardless of who currently manages the account.
Do you offer audits for free, or is it a paid service?
We offer a free initial audit covering the highest-impact areas. A full, comprehensive audit across all 50+ checkpoints is available as a paid standalone service or included in ongoing SEO engagements.
What happens after we receive the audit report?
We walk through the findings together on a call, and you're free to implement the roadmap with your own team or move forward with us for execution - there's no obligation either way.
Pair Your Audit With
Every audit finding maps to one of these services for implementation.
Technical SEO
Implementation for every technical finding the audit surfaces.
On-Page SEO
Implementation for content and on-page recommendations.
Keyword Research
Deeper keyword work to act on the content gaps the audit identifies.
Off-Page SEO & Link Building
Addressing backlink gaps and toxic links found during the audit.
AI Search Optimization (GEO/AEO)
Implementation for AI crawler access and citation readiness fixes.
Full SEO Services
See the complete range of SEO services your audit findings map to.
Ready to Know Exactly What's Holding You Back?
Get your free website audit and see a clear, prioritized plan for what to fix first.