Analytics and CRO agency in Mumbai, India
Search Savvy sets up accurate GA4, Tag Manager and server-side tracking, builds dashboards your team actually uses, and runs conversion rate optimisation programmes of research, A/B testing and UX fixes. You get trustworthy data on what drives leads and sales, and a website that converts more of the visitors you already pay for.
The questions businesses ask before they trust their data or start testing.
Analysts, tracking engineers, UX researchers and designers who make your data reliable and your website more persuasive.
Events, conversions, audiences and settings configured so reports reflect reality.
Learn moreA clean, documented container for every tag, trigger and variable.
Learn moreServer-side GTM, Meta Conversions API and Enhanced Conversions for durable data.
Learn moreGoogle Ads, Meta and LinkedIn conversions, calls and offline sales tracked correctly.
Learn moreLooker Studio and BigQuery dashboards that join web, ad and CRM data.
Learn moreA research-led review of funnels, pages and friction with a ranked fix list.
Learn moreHypothesis-driven experiments designed, built and analysed with statistical rigour.
Learn moreHeatmaps, session recordings, surveys and usability tests that reveal why people leave.
Learn moreMessage match, layout, proof and calls to action improved for paid and organic traffic.
Learn moreFewer fields, clearer steps and preferred payment options that cut abandonment.
Learn moreConsent banners, Consent Mode and data minimisation aligned with privacy law.
Learn moreChannel, campaign and AI referral attribution that shows where revenue really comes from.
Learn moreA disciplined, evidence-first process: fix the data, understand the user, then test changes instead of guessing.
Primary conversions, micro-conversions and revenue metrics agreed with your team.
GA4, Tag Manager and ad conversions repaired so every number can be trusted.
Funnels, segments, devices and landing pages analysed to find where value leaks.
Heatmaps, recordings, surveys and usability sessions explain why visitors hesitate.
Test ideas written as clear hypotheses and ranked by impact, confidence and effort.
Variations designed, developed and quality-checked across devices and browsers.
Tests run to their planned sample size, then analysed for significance and segment effects.
Winners implemented, learnings documented and the next round of tests started.
Most website changes are based on taste. CRO replaces opinion with evidence, so you keep only what works.
| Feature | Redesign by opinion | Data-driven CRO |
|---|---|---|
| Starting point | What the team likes | Analytics, research and user behaviour |
| Data quality | Unchecked tracking, often double-counted | Audited GA4 and conversion tracking first |
| How changes ship | Everything launched at once | Changes tested against a control |
| Risk | Conversions can drop without anyone noticing | Losing ideas are caught before full rollout |
| Learning | Unclear what made the difference | Each test explains what customers respond to |
| Measure of success | Looks better | More leads, sales and revenue per visitor |
Visitors now arrive from ChatGPT and AI Overviews, and ad platforms bid with machine learning. Both depend on measurement you can trust. See AI search optimization
Custom GA4 channel groups separate visits from ChatGPT, Perplexity, Gemini and Copilot, so you can see what AI search is worth.
Smart Bidding, Performance Max and Advantage+ learn from your conversion data, so accurate, deduplicated conversions make them spend better.
Passing order value and lead quality back to ad platforms teaches their algorithms to find customers, not just clicks.
Visitors from AI answers arrive already informed, so we test pages that confirm the answer quickly and make the next step obvious.
What we measure and test depends on how you make money online.
We set up analytics and run CRO for ecommerce, SaaS, healthcare, fintech, real estate, education, hospitality, manufacturing, non-profit and personal brands.
Converting more of your existing traffic is usually cheaper than buying more of it.
A higher conversion rate lifts results across SEO, ads and social at once.
When more visitors convert, every rupee of ad spend produces more customers.
Accurate data ends arguments about which channels and campaigns really work.
Testing catches ideas that would hurt conversions before they reach every visitor.
Research shows what your buyers need to see before they say yes.
Clean conversion data helps automated bidding find better customers.
Complementary services that bring in the traffic your optimised website converts.
Tracking specialists, analysts and designers who connect data to decisions, alongside the teams running your SEO and ads. About Search Savvy
We audit and fix tracking before drawing conclusions or running tests.
Every test comes from evidence in analytics or user research, not a hunch.
Sample sizes planned up front and tests never stopped early on a lucky streak.
Consent, data minimisation and server-side controls built in from the start.
Insights flow straight into SEO, PPC and social decisions in the same team.
GA4, Tag Manager, BigQuery and dashboards stay in your accounts, documented.
Feedback from businesses whose tracking and testing we manage, shared without names.
We discovered half our conversions were being counted twice. Once the tracking was fixed, our ad decisions changed completely.
The session recordings showed exactly where people gave up on our enquiry form, and the fix was simpler than we expected.
One dashboard now shows leads from every channel, including ChatGPT. Our weekly meetings are far shorter.
Straight answers about tracking, testing and how our analytics and CRO services work.
Still have a question? Ask usSearch Savvy's analytics and conversion optimisation services include GA4 set-up and audits, Google Tag Manager, server-side tracking, ad conversion tracking, Looker Studio dashboards, CRO audits, heatmap and session recording analysis, A/B testing, landing page, form and checkout optimisation, and consent-aware analytics, reported monthly against leads and revenue.
The traffic you need for A/B testing depends on your current conversion rate and the size of improvement you want to detect. Pages with a few hundred conversions a month can usually run reliable tests. Lower-traffic sites benefit more from research-led fixes, user testing and before-and-after analysis than from formal split tests.
An A/B test should run until it reaches the sample size calculated before launch, and for at least one to two full business weeks so weekday and weekend behaviour are both included. Stopping a test early because one version looks ahead is a common mistake that produces false winners.
We use Google Analytics 4, Google Tag Manager, server-side GTM, Looker Studio, BigQuery and Search Console for analytics, and Microsoft Clarity, Hotjar and testing platforms such as VWO for research and experiments. Google Optimize was retired in 2023, so we recommend a testing tool that fits your traffic and budget.
Server-side tracking sends data from your own server to analytics and ad platforms instead of relying only on the visitor's browser. It reduces data lost to ad blockers and browser restrictions, gives you more control over what personal data is shared, and improves the conversion signals that Google and Meta bidding depend on.
Traffic from ChatGPT and AI search can be tracked in GA4 by creating a custom channel group that matches referrers such as chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com. Visits from Google AI Overviews are counted within normal Google organic traffic, and Search Console includes AI Overview impressions in its web search data.
Our tracking set-ups are built to support privacy laws such as India's Digital Personal Data Protection Act 2023 and, for European visitors, GDPR. We implement consent banners, Google Consent Mode, data minimisation and server-side controls, while your legal team confirms your overall obligations and privacy policy.
A good website conversion rate depends heavily on industry, traffic source, price point and what counts as a conversion, so broad averages are rarely useful. The most reliable benchmark is your own baseline: we measure it accurately, compare segments such as device and channel, and aim to improve it test by test.
Tell us about your website, traffic and goals. Our analytics team will check your tracking and funnel and reply with a prioritised test roadmap within 48 hours.
Talk to our team about analytics and conversion optimisation built on accurate tracking, real user research and disciplined testing.
