Practical guides on SEO, AI search, social media, web design and paid marketing from the Search Savvy team in Mumbai.
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Linear attribution gives every touchpoint equal credit whether it mattered or not. Time-decay attribution assumes recent touchpoints matter more, whether or not the data…
Read article Multi-Touch Attribution Models: Building Custom Algorithmic Attribution for Paid CampaignsGrouping customers by age or location tells you almost nothing about who’s actually about to buy again. Grouping them by what they’ve actually done…
Read article Behavioural Segmentation at Scale: RFM Modelling and Predictive Send-Time OptimisationA video with thousands of likes can still get buried, while a video with a fraction of that engagement reaches millions – and the…
Read article Short-Form Video Algorithm Decoding: Retention Curves, Replays and Shares as Ranking SignalsOpen Meta Ads Manager, Google Ads, and your CRM side by side, and you’ll likely see three different numbers claiming to explain the same…
Read article Cross-Platform Attribution Modelling: Measuring True Social Media ROI in a Cookie-Less WorldOptimising one video for search is a checklist. Optimising a library of a thousand videos is an architecture problem – and the difference matters,…
Read article Video SEO Architecture: Structured Data, Transcripts and Thumbnail Optimisation at ScaleVertical video budgets keep growing faster than the capacity to actually produce the content those budgets are meant to fund. A brand posting across…
Read article Vertical Video Production Systems: Scaling Short-Form Output Without Sacrificing QualityBrowser-based ad blockers now strip client-side tags from more than 40% of sessions in key markets like Germany, France, and US tech-heavy audiences, and…
Read article Server-Side Tagging with GTM: Eliminating Data Loss in a Cookie-Restricted EnvironmentLeadership teams don’t approve SEO budgets based on traffic projections alone – they want the number that actually matters to the business: revenue. SEO…
Read article SEO Revenue Forecasting: Statistical Models to Predict Traffic and Conversion ImpactTagging a few hundred keywords by intent is a spreadsheet exercise. Tagging ten thousand isn’t – not manually, and not reliably. Past a certain…
Read article Search Intent Clustering at Scale: Using NLP to Map 10,000 Keywords to Funnel StagesSearch Savvy is a digital marketing agency in Mumbai. Let’s put these ideas to work for your business.
