Contributor at Search Savvy
Joel Madhri is a performance marketing specialist based in Mumbai, India, with hands-on experience running paid search, social, and display campaigns across platforms including Google Ads, Meta, and…
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Setting up your first campaign does not have to feel intimidating, even though the platform has grown considerably more complex since Google Ads first…
Read article How to Run Google Ads for Beginners (Step-by-Step 2026 Guide)Every business with a marketing budget eventually asks the same question: should the money go to Google or to Facebook? The honest answer is…
Read article Google Ads vs Facebook Ads: Which Is Better for Your Business?You are spending real money on Google Ads every single day. The campaigns are live. The budget is running. The keywords are in place.…
Read article You’re Targeting the Wrong Keywords in Your Ads – and Your Quality Score Shows ItPerformance Max campaign optimisation is the challenge that defines paid search management in 2026. Over 1 million advertisers globally now run Performance Max, and…
Read article Performance Max Campaigns Are Blackboxes. Here’s How to Actually Control ThemGoogle Marketing Live 2026 dropped 42 new product launches for lead generation advertisers on May 20, 2026. Forty-two. In a single event. Most of…
Read article Demand Gen Campaigns Have a New Commerce Suite. Here’s How to Use It for Lead GenSomething changed in Google Search this year that most advertisers have not fully processed yet – not because it is hard to understand, but…
Read article Your Google Ads Are Now Showing Inside AI Overviews. Here’s How to QualifyAI Max for Search campaigns is the most consequential change to Google’s paid search infrastructure in years – and the gap between what Google…
Read article AI Max Is Replacing Your Search Campaigns. Here’s What That Actually Means for Your Budget.Dynamic Search Ads DSA deprecation is no longer a rumour on an industry forum – it is a confirmed, dated, mandatory transition with a…
Read article DSA Campaigns Are Being Killed by Google. Here’s What to Do Before September 2026.For the past four years, running Performance Max campaigns required a specific kind of tolerance for ambiguity. You set a budget. You uploaded your…
Read article Performance Max Now Shows You Where Your Budget Goes. Stop Wasting ItSearch Savvy is a digital marketing agency in Mumbai. Let’s put these ideas to work for your business.
