Contributor at Search Savvy
Joel Madhri is a performance marketing specialist based in Mumbai, India, with hands-on experience running paid search, social, and display campaigns across platforms including Google Ads, Meta, and…
Joel Madhri is a performance marketing specialist based in Mumbai, India, with hands-on experience running paid search, social, and display campaigns across platforms including Google Ads, Meta, and LinkedIn. His work spans campaign budgeting, bid management, keyword strategy, and performance auditing, with a focus on delivering measurable results through SEM and PPC. Joel holds an MBA in Marketing and brings a data-informed, results-driven approach to his writing for Search Savvy - covering everything from Google Ads fundamentals and Quality Score optimization to the platform shifts reshaping how paid campaigns are run in 2026.
Joel Madhri is an author at Search Savvy and has published 24 articles since 2026 covering Paid Ads Blogs.
Page 1 of 3
A Google Ads seasonality adjustment tells Smart Bidding to expect a temporary change in conversion rate during a short event, so it can bid…
Read article How to Set Up Google Ads Seasonality Adjustments for a Short Sale WindowA Black Friday Google Ads checklist should cover seven things in order: verified conversion tracking, a budget and pacing plan, a scheduled sale window,…
Read article Black Friday Google Ads Checklist for Indian E-commerce BrandsFor a November sale, the best smart bidding strategy is usually Maximize conversion value with a Target ROAS if your conversions carry different values,…
Read article Smart Bidding Strategies for November Sale CampaignsA realistic cost per lead on Google Ads in India runs from roughly ₹50 for simple local services to several thousand rupees for real…
Read article Cost Per Lead Benchmarks for Google Ads in Indian Service BusinessesDiwali 2026 falls on Sunday, November 8, with Dhanteras on November 6 and Bhai Dooj on November 10. That leaves under three weeks to…
Read article Retargeting Ads Strategy for Festive Season Shoppers Who Didn’t ConvertGoogle Ads Quality Score is a 1 to 10 diagnostic rating, shown per keyword, that estimates how your ad quality compares with other advertisers.…
Read article Google Ads Quality Score: What Actually Moves It in 2026For most local businesses, Search campaigns are the safer first move, and Performance Max (PMax) earns its place later. Search lets you pay only…
Read article Performance Max vs Search Campaigns: Which Fits a Local Business Budget?The festive season rewards advertisers who plan the budget before the auctions get crowded. Flipkart has announced Big Billion Days from 9 October, Diwali’s…
Read article Google Ads Budget Planning for Festive Season CampaignsMost advertisers think of Google Ads bidding as a simple rule: bid higher, win more auctions. That’s not actually how the system works, and…
Read article Auction Theory in Google Ads: Advanced Bidding Strategy Beyond Smart BiddingSearch Savvy is a digital marketing agency in Mumbai. Let’s put these ideas to work for your business.
