Joel Madhri is a performance marketing specialist based in Mumbai, India, with hands-on experience running paid search, social, and display campaigns across platforms including Google Ads, Meta, and LinkedIn. His work spans campaign budgeting, bid management, keyword strategy, and performance auditing, with a focus on delivering measurable results through SEM and PPC. Joel holds an MBA in Marketing and brings a data-informed, results-driven approach to his writing for Search Savvy - covering everything from Google Ads fundamentals and Quality Score optimization to the platform shifts reshaping how paid campaigns are run in 2026.
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