Contributor at Search Savvy
Joel Madhri is a performance marketing specialist based in Mumbai, India, with hands-on experience running paid search, social, and display campaigns across platforms including Google Ads, Meta, and…
Joel Madhri is a performance marketing specialist based in Mumbai, India, with hands-on experience running paid search, social, and display campaigns across platforms including Google Ads, Meta, and LinkedIn. His work spans campaign budgeting, bid management, keyword strategy, and performance auditing, with a focus on delivering measurable results through SEM and PPC. Joel holds an MBA in Marketing and brings a data-informed, results-driven approach to his writing for Search Savvy - covering everything from Google Ads fundamentals and Quality Score optimization to the platform shifts reshaping how paid campaigns are run in 2026.
Joel Madhri is an author at Search Savvy and has published 19 articles since 2026 covering Paid Ads Blogs.
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Google Ads Quality Score is a 1 to 10 diagnostic rating, shown per keyword, that estimates how your ad quality compares with other advertisers.…
Read article Google Ads Quality Score: What Actually Moves It in 2026For most local businesses, Search campaigns are the safer first move, and Performance Max (PMax) earns its place later. Search lets you pay only…
Read article Performance Max vs Search Campaigns: Which Fits a Local Business Budget?The festive season rewards advertisers who plan the budget before the auctions get crowded. Flipkart has announced Big Billion Days from 9 October, Diwali’s…
Read article Google Ads Budget Planning for Festive Season CampaignsMost advertisers think of Google Ads bidding as a simple rule: bid higher, win more auctions. That’s not actually how the system works, and…
Read article Auction Theory in Google Ads: Advanced Bidding Strategy Beyond Smart BiddingEvery ad platform claims credit for conversions, and a meaningful share of those conversions would have happened anyway. A customer who already intended to…
Read article Incrementality Testing for Paid Media: Designing Holdout Experiments That Prove True LiftLinear attribution gives every touchpoint equal credit whether it mattered or not. Time-decay attribution assumes recent touchpoints matter more, whether or not the data…
Read article Multi-Touch Attribution Models: Building Custom Algorithmic Attribution for Paid CampaignsWatching your cost per click climb while results flatline is one of the most common frustrations in paid search – and in 2026, that…
Read article How to Reduce Google Ads Cost Per Click Without Losing TrafficSmall businesses collectively spend seven times more on PPC than SEO, despite organic search delivering 5.8 times more leads per dollar spent, according to…
Read article SEO vs PPC: Which Should You Invest In First?Two advertisers can bid the exact same amount on the exact same keyword and pay wildly different prices per click. The difference almost always…
Read article What Is Quality Score in Google Ads and How to Improve It?Search Savvy is a digital marketing agency in Mumbai. Let’s put these ideas to work for your business.
