Social Listening That Catches Issues and Opportunities Before They Escalate
We track brand mentions, sentiment, and industry conversations across social platforms - so you know what's being said about you, and can act on it, before a small issue turns into a bigger one.
Tools We Use for Social Listening
What's Included in Social Listening & Reputation Monitoring
Ongoing visibility into every conversation happening about your brand, whether it tags you or not.
Brand Mention Monitoring
Tracking every mention of your brand name and key products across social platforms.
Sentiment Analysis
Understanding whether the conversation around your brand is trending positive, negative, or neutral.
Competitor Conversation Tracking
Monitoring what's being said about your competitors, and where the opportunities are.
Industry & Trend Monitoring
Keeping an eye on broader industry conversations relevant to your business.
Unlinked Mention & Tag Detection
Finding mentions of your brand that don't tag or link your account directly.
Crisis Early-Warning Alerts
Flagging spikes in negative sentiment or volume before they become a bigger issue.
Influencer & Advocate Identification
Finding people already talking positively about your brand, worth building a relationship with.
Monthly Listening Reports & Insights
Regular reporting that turns raw mention data into clear, actionable insight.
Deliverables You'll Receive
A clear, ongoing view of your brand's reputation across social platforms.
Brand Mention Dashboard
A live view of every mention, tagged and untagged, across monitored platforms.
Sentiment Trend Report
Tracking how sentiment shifts over time, and what's driving the change.
Competitor Conversation Snapshot
A view of how your competitors are being discussed relative to you.
Crisis Alert Log
A record of any early-warning alerts raised and how they were handled.
Advocate & Influencer List
A list of accounts already speaking positively about your brand.
Monthly Listening Insights Report
A summary of key mentions, trends, and recommendations each month.
Our Social Listening Process
Keyword & Topic Setup
Defining the brand terms, products, and industry topics worth tracking.
Monitoring & Alert Configuration
Setting up tools and alert thresholds tailored to your brand's risk profile.
Daily Tracking & Sentiment Review
Ongoing daily review of mentions and sentiment across every monitored platform.
Alert Escalation
Flagging anything urgent directly to your team the moment it's detected.
Monthly Reporting & Strategy Input
Turning listening data into insight that feeds back into content and campaign strategy.
Businesses That Benefit Most From Social Listening
Reputation-Sensitive Industries
Businesses in categories where public perception carries real consequences.
Faced Backlash Before
Brands wanting an early-warning system after a past reputation issue.
Wanting Competitive Intelligence
Businesses wanting insight into how they're perceived relative to competitors.
Launching a Product or Campaign
Brands wanting close monitoring of reaction during a high-visibility moment.
Wanting to Find Brand Advocates
Businesses wanting to identify and nurture people who already love the brand.
Enterprise Brands
Organizations needing consistent monitoring across multiple markets or brands.
Common Social Listening Mistakes We Fix
Only Monitoring Direct Comments
Missing the mentions and conversations that happen without ever tagging or linking your official account.
No Early-Warning System
Finding out about a brewing issue only after it's already gained significant traction.
Ignoring Competitor Conversations
Missing insight into what's working, or not working, for competitors in the same space.
Treating It as a One-Time Report
Running a single listening report instead of maintaining ongoing, continuous monitoring.
Why Social Listening Matters
Small Issues Stay Small
Catching a problem early makes it far easier and cheaper to address.
Reveals Opportunities Competitors Miss
Understanding gaps and unmet needs competitors haven't noticed yet.
Identifies Advocates Worth Nurturing
Finding genuine fans of your brand who could become powerful, organic voices.
What Clients Say About Our Social Listening
Frequently Asked Questions
What's the difference between social listening and community management?
Community management responds to comments and DMs directed at your account. Social listening tracks the broader conversation about your brand across the internet, including mentions that never tag you directly.
How do you find mentions that don't tag our account?
Using keyword and phrase-based monitoring across platforms, rather than relying only on official tags or handles, so we catch conversations happening outside your direct channels too.
How quickly will we be alerted to a potential issue?
Standard alerts go out within 24 hours, with faster escalation available for pre-defined crisis-level triggers configured specifically for your brand.
Do you track competitor mentions too?
Yes. Competitor conversation tracking is included as standard, giving you visibility into how you compare in the broader conversation.
Can this help us find people who already love our brand?
Yes. Identifying organic advocates and positive mentions is a core part of the service, since these relationships are often worth actively nurturing.
Do you monitor sentiment in languages other than English?
Yes, sentiment tracking can be configured for multiple languages relevant to your audience and markets.
Is this a one-time report or an ongoing service?
It's an ongoing service. A one-time snapshot misses the value of catching emerging trends and issues as they develop, which is the whole point of listening continuously.
Pair Social Listening With
Listening is most valuable when it feeds directly into action.
Community Management & Engagement
Responding to the direct comments and DMs listening doesn't cover alone.
Crisis & Reputation Management
A dedicated response framework when listening flags something serious.
Social Media Strategy & Audit
Feeding listening insights back into overall content and platform strategy.
Analytics & Performance Reporting
Connecting sentiment data with broader performance metrics.
Content Calendar & Creative Production
Turning trending topics and advocate insights into new content.
Full Social Media Services
See the complete range of social media services listening supports.
Ready to Know What's Actually Being Said About You?
Get a free social listening report and see what conversations are happening about your brand right now.