Contributor at Search Savvy
Namrata Kesarkar is a Search Engine Optimization Specialist based in Mumbai, India, with several years of hands-on experience helping websites rank and drive organic traffic. Her skill set…
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Local schema markup is a block of structured data, usually JSON-LD, that tells search engines your business name, address, phone number, hours, and location…
Read article Local Schema Markup: A Step-by-Step Setup Guide for Small BusinessesOn May 7, 2026, Google quietly added a banner to its FAQPage documentation stating that FAQ rich results were no longer appearing in Search…
Read article How to Audit Structured Data After a Schema UpdateQ4 marketing budget planning fails predictably: teams freeze last year’s channel split, or throw extra money at whichever channel worked in Q3. Neither is…
Read article Digital Marketing Budget Allocation for Q4 2026: A FrameworkInteraction to Next Paint (INP) has been a Core Web Vital since 12 March 2024, when it replaced First Input Delay. It still trips…
Read article INP Optimization in 2026: A Practical Fix ChecklistGoogle AI Mode has grown from a Search Labs experiment into a search surface that Google says has passed one billion monthly users. That…
Read article How AI Mode Is Changing Google Search Behavior in 2026India had 886 million active internet users in 2024, and 98% of them accessed content in Indic languages, according to the IAMAI–Kantar Internet in…
Read article How to Choose a Blogging Niche That Actually Makes Money in IndiaEvery other SEO data source is an estimate. Google Search Console shows aggregated crawl stats with a roughly 48-hour delay. Third-party crawlers simulate what…
Read article What Is Log File Analysis in SEO and How to Do It?A site with three language versions can get away with a handwritten hreflang block and nobody notices the difference. A site with twenty-three locales,…
Read article International SEO Architecture: Hreflang at Scale, CDN Configuration and Geo-TargetingAt a handful of pages, Googlebot finds everything eventually and it doesn’t matter how efficiently it gets there. At a million pages, that stops…
Read article Crawl Budget Optimisation for Enterprise: Controlling Googlebot at 1M+ Page SitesSearch Savvy is a digital marketing agency in Mumbai. Let’s put these ideas to work for your business.
