Free SoftwareApplication Schema Generator - Instant JSON-LD for Apps, SaaS & Games

SoftwareApplication schema describes an app in structured JSON-LD - its name, category, operating system, price, rating, screenshots and download links - so search engines can read those details directly instead of inferring them from the page. Google can use valid markup to show details such as an app's rating and price in search results.

Yes. It's completely free to use, with no sign-up, no watermark, and no limit on how many software app schemas you generate.

Google's software app documentation requires three things: the app's name, offers.price, and either an aggregateRating or a review. It also recommends applicationCategory and operatingSystem. The checklist next to the generated code tracks all of these as you fill in the form. Google doesn't guarantee that a rich result will appear.

Set the price to 0. Google's documentation says to use offers.price 0 for an app that's available without payment, so don't leave the price blank. If the price is above 0, also add the currency, such as USD or INR - otherwise Google tries to work out the currency itself.

MobileApplication and WebApplication are more specific subtypes of SoftwareApplication. Use MobileApplication for apps installed from a store on a phone or tablet, WebApplication for tools that run in the browser, and SoftwareApplication for desktop software or anything else.

GameApplication is not a schema.org type - it's a value for applicationCategory. Set the category to GameApplication and keep the type as SoftwareApplication, MobileApplication or WebApplication. If you also want the VideoGame type, pair it with another type: Google shows no software app rich result for a VideoGame-only markup. Tick the game option in the generator and it outputs both types.

Google supports these values: GameApplication, SocialNetworkingApplication, TravelApplication, ShoppingApplication, SportsApplication, LifestyleApplication, BusinessApplication, DesignApplication, DeveloperApplication, DriverApplication, EducationalApplication, HealthApplication, FinanceApplication, SecurityApplication, BrowserApplication, CommunicationApplication, DesktopEnhancementApplication, EntertainmentApplication, MultimediaApplication, HomeApplication, UtilitiesApplication, ReferenceApplication. The generator suggests them as you type and warns if your value isn't on the list.

Use author. schema.org's SoftwareApplication type has no developer property, so the Developer section of this generator outputs author, as an Organization or a Person. Use publisher too if a different company publishes the app.

Yes. Use WebApplication (or SoftwareApplication) with a category such as BusinessApplication, and set the price to the plan you want to represent. This generator outputs a single Offer for the app's main price, so if you sell several plans, add any extra offers by hand.

They should. Google's software app documentation asks you to follow its Review snippet guidelines for ratings, so use real user ratings and keep the rating value and count in line with what visitors can see on the page.

Use Google's Rich Results Test and the Schema Markup Validator - both are linked next to the generated code. The Rich Results Test checks eligibility for the software app rich result, and the Schema Markup Validator checks your JSON-LD against the schema.org vocabulary.

Yes - software app schema generator, SoftwareApplication schema generator, app schema markup generator and mobile app schema generator all describe the same type of tool: one that outputs schema.org SoftwareApplication JSON-LD. This generator also covers MobileApplication, WebApplication and games.

This page is focused on SoftwareApplication schema specifically. For other schema types - Organization, Article, Product, Review, HowTo, Event, and more - use the Free Schema Markup Generator hub, which links to 16 dedicated JSON-LD generators.