WordPress
Fill in your SEO plugin’s organization settings, or paste the script into a header-scripts plugin such as WPCode for the homepage.
Add your organization’s name, logo, social profiles and contacts. Copy the valid schema.org JSON-LD and paste it once into your homepage <head>. Free, no sign-up, and nothing leaves your browser.
If filled, this replaces the type chosen in step 1.
Organization schema is structured data, based on the schema.org Organization type, that identifies a company, nonprofit or other entity: its name, website, logo, social profiles and contact details. You add it once, as JSON-LD, on your homepage.
Google uses Organization markup to understand who is behind a website. It can influence the logo shown for your brand in search results and the details in your knowledge panel, and it helps Google tell your brand apart from others with a similar name.
It also acts as the anchor for the rest of your structured data. Your WebSite’s publisher, an Article’s publisher and a Product’s brand can all point to the same Organization through its @id. This generator adds that @id for you, as https://yoursite.com/#organization.
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/#organization",
"name": "Acme Digital",
"url": "https://www.example.com",
"logo": "https://www.example.com/logo.png",
"sameAs": [
"https://www.linkedin.com/company/acmedigital",
"https://www.instagram.com/acmedigital"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+91-22-1234-5678",
"areaServed": "IN",
"availableLanguage": ["en", "hi"]
}
}Google lists no required properties for Organization markup. It asks you to add every recommended property that applies, and the more accurate detail you give, the easier your brand is to identify.
| Property | What it describes | Priority |
|---|---|---|
name | Your organization’s name, as used on your website | Always include |
url | Your official website address | Always include |
logo | A crawlable logo image, at least 112 × 112 px | Always include |
sameAs | Official social, Wikipedia or directory profiles | Strongly recommended |
contactPoint | Support, sales or other contact lines | Recommended |
address | Your registered or main postal address | Recommended |
description | A short summary of what you do | Recommended |
alternateName | Short, former or trading names | If it applies |
foundingDate | The year or date you were founded | If it applies |
leiCode, taxID | Official identifiers such as LEI or GSTIN | If it applies |
LocalBusiness is a more specific kind of Organization. The deciding question is whether customers visit you at a physical location.
For brands without a shopfront
Use this generator.
For places customers visit
Use the LocalBusiness Schema Generator for address, hours and geo details.
sameAs lists the official profiles that belong to your organization, such as LinkedIn, Instagram, YouTube or Wikipedia. These links help search engines and AI systems confirm that the profiles and the website describe the same entity. Only list profiles you control.
contactPoint holds one or more ContactPoint objects. Each one names a contactType such as customer support or sales, plus a phone number, the area served and the languages spoken. Add one per department so the right number is easy to find.
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+91-22-1234-5678",
"areaServed": "IN",
"availableLanguage": ["en", "hi"]
},
{
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+91-22-9876-5432",
"areaServed": ["IN", "AE"]
}
]The generator above does the writing. These four steps take you from a blank form to live, tested markup.
Pick Organization, or a more specific type such as Corporation or NGO.
Enter your name, URL, logo and the social profiles you own.
Copy the script tag, or download the JSON file.
Add it to your homepage head, then check it in the Rich Results Test.
Add Organization markup once, on your homepage or about page. SEO plugins such as Yoast and Rank Math often output it already, so check your page source first and edit the plugin settings rather than adding a second copy.
Every platform has a place for code in the page head. Here is where to find it.
Fill in your SEO plugin’s organization settings, or paste the script into a header-scripts plugin such as WPCode for the homepage.
Go to Online Store, Themes, Edit code, and paste the script into theme.liquid before the closing head tag.
Open Settings, then Custom Code. Add the script, place it in the head and load it on your homepage.
Create a Custom HTML tag with the script and fire it on your homepage.
Short answers on properties, placement and what the markup can do.
Organization schema identifies a company, nonprofit or other entity: its name, website, logo, social profiles and contact details. It helps search engines show the right logo and details for your brand and connect your website to your official profiles.
Google lists no strictly required properties for Organization markup and recommends adding every property that applies. In practice, always include name, url and logo, and add sameAs, contactPoint and address where you can.
LocalBusiness is a more specific subtype of Organization for businesses customers visit in person, and it adds address, opening hours and geo details. Organization suits online-only brands, agencies and entities without a customer-facing location.
Paste the code once into the head of your homepage, or your about page. It describes your whole organization, so it does not need to appear on every page.
sameAs lists the URLs of your official social media and reference profiles, such as LinkedIn, Instagram, YouTube or Wikipedia. It helps search engines confirm that those profiles belong to your organization.
It can. Google uses the logo property as one signal when choosing the logo shown for your brand in search results and knowledge panels. The image must be crawlable and at least 112 by 112 pixels, and Google makes the final choice.
Use Person schema instead if your brand is an individual, such as a consultant or creator. Person markup is built around a name, job title and profiles rather than a company.
Yes. It is completely free, with no sign-up and no limit. Everything runs in your browser, so the details you enter are never uploaded to a server.
Google says AI features need no special markup. Organization schema still gives search engines a clear, consistent record of your name, logo and official profiles, which supports accurate brand understanding. It does not guarantee being cited.
Organization works best alongside the markup for your homepage, your people and your local listings.
Search Savvy’s technical SEO team implements and monitors schema across every template, and fixes the technical issues that hold your site back.