Free Product Schema Generator - Instant Price, Rating & Review JSON-LD
A free schema markup generator and JSON-LD builder for e-commerce Product pages - with brand, offer, aggregate rating and individual review support.
Fill in your product name, images, pricing and ratings - copy the generated JSON-LD and paste it into your product page's <head>. Whether you sell one product or thousands, this product schema generator builds clean, standards-compliant markup on the exact schema.org/Product spec, instantly, for free.
Based on schema.org/Product · Validated JSON-LD Output
What Is Product Schema (schema.org/Product)?
Product schema is JSON-LD structured data, based on the Product type on
schema.org/Product,
that describes an item for sale: its name, brand, images, price and availability, and how buyers have
rated it. It's added to a page's <head> as a <script type="application/ld+json">
block.
In short: a "product schema generator" is a tool that turns your product's details (name, images, offer, ratings, reviews) into a ready-to-use JSON-LD block matching the schema.org Product spec - the structured data behind price, availability and star-rating rich results in Google Search. This page generates that code instantly, for free, in your browser.
Product schema helps Google's Shopping and Merchant-related rich results, and AI-based answer engines such as AI Overviews and AI Mode, understand exactly what you sell, for how much, whether it's in stock, and what real buyers think of it.
Product schema example
{
"@context": "https://schema.org",
"@type": "Product",
"name": "AuraCam Premium Camphor Pods",
"image": ["https://example.com/image.jpg"],
"brand": { "@type": "Brand", "name": "AuraCam" },
"offers": {
"@type": "Offer",
"url": "https://example.com/buy",
"price": "499.00",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "128"
}
}The Fields That Matter Most for Product Rich Results
A minimal Product object isn't enough for rich results - Google looks for name, image, and at least one of the three below.
| Property | Why it matters |
|---|---|
name + image | Always required - identifies and visually represents the product |
offers | Needed for price and availability rich results (star pricing, "In stock" labels) |
aggregateRating | Needed for the star-rating snippet - requires a genuinely displayed rating |
review | Individual reviews - can substitute for aggregateRating if you show real reviews instead of a summary score |
Google's rule of thumb: you need name and image, plus at least
one of offers, review, or aggregateRating - and whatever you mark up
must be genuinely visible on the page itself. This generator flags the required fields before you copy or
download.
How Offers, Price & Availability Work
The offers property nests an Offer object with price, currency,
availability, item condition, and an optional priceValidUntil date for time-limited pricing.
A seller can be nested too, useful for marketplace listings where the seller differs
from the product's brand.
Availability and item condition both map to schema.org enumeration URLs (like
https://schema.org/InStock) rather than plain text - this generator builds those URLs for
you from a simple dropdown.
Offer example
{
"offers": {
"@type": "Offer",
"url": "https://example.com/buy",
"price": "499.00",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"priceValidUntil": "2026-12-31T00:00:00.000Z",
"seller": { "@type": "Organization", "name": "Your Store" }
}
}AggregateRating vs Individual Reviews - What's the Difference?
Both can power star ratings in search - they represent your reviews at two different levels.
AggregateRating
A single summary object: a rating value, a count of ratings, and optional best/worst rating bounds. Use this when your page shows an overall star average like "4.5 out of 5 (128 reviews)".
Review
One object per individual review, each with its own author, rating, date, and body text. Use this when your page displays actual customer reviews rather than (or in addition to) a summary score.
Important: only mark up ratings and reviews that are genuinely visible on the page. Google's guidelines require review-related structured data to reflect real, on-page content - not third-party review scores or invented ratings.
How to Build & Implement Product Schema Markup
This JSON-LD builder does the heavy lifting - here's the full technical SEO workflow, start to finish.
Add name, images & identifiers
Fill in the required product name and at least one image, plus brand, SKU, and GTIN if you have them.
Add an offer or a rating
Fill in price and availability, and/or an aggregate rating - Google needs at least one of these alongside name and image.
Add individual reviews if you display them
Only add reviews that are genuinely visible on your product page.
Copy & paste into your <head>
Hit Copy (or Download), paste the script into your product page's <head>, then validate with Google's Rich Results Test.
Implementation note: place one <script type="application/ld+json">
block per product page, inside <head> (or just before </body> if your
CMS doesn't expose the head). For variant products (size, color), generate a separate schema block per
variant page rather than combining every variant into one script.
A Free, Instant Schema Generator Built for Real Product Pages
No sign-up, no watermark, no code editor required - just clean, valid Product JSON-LD you can trust.
100% Free, No Sign-Up
Generate unlimited product schema - no account, no email, no usage cap.
Instant Schema, Live Preview
Your JSON-LD updates as you type - no waiting, no separate "generate" step. A true instant schema and JSON-LD builder.
Clean, Valid JSON-LD
Output follows the schema.org Product spec exactly, so it passes Google's Rich Results Test and the Schema Markup Validator.
Full Offer Support
Price, currency, availability, item condition, price validity, and seller - all nested correctly.
Ratings & Reviews
Add an aggregate rating, individual reviews, or both - with correct Rating and Review nesting.
Nothing Leaves Your Browser
Everything runs client-side. Your product details are never uploaded or stored on a server.
Frequently Asked Questions About Product Schema
What is Product schema (schema.org/Product) used for?
Product schema tells search engines and AI systems what you're selling, at what price, whether it's in stock, and how it's rated - helping it qualify for price, availability and star-rating rich results in Google Search and be understood accurately by AI Overviews and AI Mode.
What fields are required for valid Product schema?
Google requires a name and image, plus at least one of offers, review, or aggregateRating. This generator flags those requirements and won't let you copy or download without at least a name and image.
Is this product schema generator really free?
Yes. It's completely free to use, with no sign-up, no watermark, and no limit on how many product schemas you generate.
What's the difference between aggregateRating and individual reviews?
aggregateRating is a single summary object - an overall rating value and count. Individual Review objects each carry their own author, rating, and text. Use aggregateRating for a summary star average, and Review objects when you display actual customer reviews on the page.
How do offers, price and availability work in Product schema?
The offers property nests an Offer object with price, currency, availability, and item condition, each mapped to schema.org enumeration URLs. You can also add a seller and a priceValidUntil date for time-limited pricing.
What are GTIN, SKU and MPN, and do I need all three?
SKU is your own internal stock-keeping code, GTIN is a global trade identifier (like a UPC or EAN), and MPN is the manufacturer's part number. None are strictly required, but including whichever ones you have improves product matching across search and shopping features.
Can I mark up product variants like size and color?
Yes - use the color and size fields in Advanced Options for a single variant's page. For multiple variants sold on separate pages, generate a separate Product schema block for each variant page rather than combining them into one.
How do I implement product schema markup technically?
Copy the generated code and paste it inside a single script tag of type application/ld+json in your product page's head. For variant products, repeat the process once per variant page.
Does Google's AI Overview use Product schema?
AI Overviews, AI Mode, and similar AI-based answer engines rely on the same crawlable, structured signals as traditional search, including clearly marked-up product names, prices, availability, and ratings. Valid Product schema makes those facts easier to extract accurately alongside clear on-page content, though it doesn't guarantee inclusion.
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