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CRO audit agency in Mumbai, India

A CRO audit that shows why visitors do not convert.

Search Savvy's conversion rate optimisation audit combines analytics, funnel analysis, heatmaps, session recordings and a UX and copy review. You receive a ranked list of fixes and a test roadmap, so every change is based on evidence about your visitors and not on opinion.

Evidence-leddata plus user research
Rankedfixes by impact and effort
48 hrsfree first review

CRO audits, answered briefly.

What businesses ask before auditing their website for conversions.

What is a CRO audit?
A CRO audit is a structured review of your website's conversion performance. It uses analytics, funnel data, heatmaps, session recordings, surveys and expert UX review to find why visitors do not buy or enquire, then ranks fixes and test ideas by expected impact.
What does a CRO audit include?
Tracking validation, funnel and segment analysis, heatmap and recording review, mobile and speed checks, form and checkout review, copy and trust assessment, and a prioritised roadmap. It is the starting point of our analytics and conversion optimisation services.
How long does a CRO audit take?
A focused audit of one website or funnel typically takes two to four weeks, depending on traffic, the number of key pages and how much user research is included. Search Savvy confirms the scope and timeline after a free first review.
How much does a CRO audit cost in India?
Cost depends on the number of pages and funnels, whether you need ecommerce or multiple devices reviewed, and how much user research is included. Search Savvy gives a fixed, transparent quote after the free first review.

What our CRO audit includes.

Quantitative data to show where visitors leave, and qualitative research to show why.

Tracking and data validation

Checks that GA4 and conversion data are accurate before any conclusion is drawn.

Funnel and segment analysis

Drop-off by step, device, channel, landing page and new versus returning visitors.

Heatmaps and scroll maps

Where visitors click, ignore and stop reading on your key pages.

Session recording review

Real visits watched to spot confusion, rage clicks and broken elements.

Mobile and speed review

Usability and Core Web Vitals checked on real devices, where most Indian traffic arrives.

Forms and checkout review

Fields, errors, payment options and steps that cause people to abandon.

Copy, offer and trust review

Headlines, value proposition, proof, guarantees and calls to action assessed.

Surveys and customer insight

On-site polls and customer feedback to capture objections in their own words.

Prioritised roadmap

Fixes and A/B test ideas scored by impact, confidence and effort.

How we run a CRO audit, in six steps.

Trust the data first, find the leaks, understand the reasons, then rank what to fix.

  1. Goals and baseline

    Primary conversions, revenue targets and current conversion rates agreed with you.

  2. Data validation

    Tracking checked and repaired so analysis is based on numbers you can trust.

  3. Quantitative analysis

    Funnels, segments, pages and devices analysed to find where value leaks.

  4. Qualitative research

    Heatmaps, recordings and surveys explain why visitors hesitate or leave.

  5. Heuristic and copy review

    Expert review of UX, message, trust signals and calls to action on key pages.

  6. Roadmap and walkthrough

    A ranked fix list and test plan, presented live with time for your questions.

Website opinion vs an evidence-led CRO audit.

Everyone has a view on what is wrong with a website. An audit replaces views with evidence.

FeatureOpinion-based reviewSearch Savvy CRO audit
Starting pointWhat looks wrong to the teamAnalytics and visitor behaviour
Data qualityAssumed to be correctTracking validated first
The "why"GuessedSeen in recordings, heatmaps and surveys
PrioritiesLoudest idea winsScored by impact, confidence and effort
Next stepRedesign everythingTargeted fixes and tests against a control
Measure of successLooks betterMore leads, sales and revenue per visitor

Common conversion problems our audits uncover.

The fix is often simpler than a redesign, once you know where to look.

  • Unclear value proposition

    Visitors cannot tell within seconds what you offer and why it suits them.

  • Weak or buried calls to action

    The next step is hard to find, vague or competes with other options.

  • Poor mobile experience

    Tiny tap targets, slow loading and awkward forms lose mobile visitors.

  • Long or confusing forms

    Too many fields and unclear errors cause abandonment at the last step.

  • Missing trust signals

    No reviews, guarantees, case studies or clear contact details.

  • Message mismatch

    Ad or search promises that the landing page does not repeat or deliver.

A CRO audit for the AI search era.

Visitors now arrive from AI answers and automated ads, often better informed than before. See AI search optimization

  • AI visitor behaviour

    We segment visits from ChatGPT, Perplexity, Gemini and Copilot to see how they browse and convert compared with other channels.

  • Answer confirmation

    Pages are reviewed for how quickly they confirm what an AI answer promised and make the next step obvious.

  • Landing pages for automated campaigns

    Performance Max and Advantage+ send varied traffic, so we check that landing pages serve different intents.

What to do after your CRO audit.

Related services that turn audit findings into measurable gains.

CRO audit questions, answered.

Straight answers about what a conversion audit involves and delivers.

Still have a question? Ask us
What does Search Savvy's CRO audit include?

Search Savvy's CRO audit includes tracking validation, funnel and segment analysis, heatmap and session recording review, mobile and speed checks, form and checkout review, copy and trust assessment, customer surveys where possible, and a prioritised fix list with an A/B test roadmap, presented in a live walkthrough.

What is the difference between a CRO audit and a UX audit?

A UX audit focuses on usability and design quality. A CRO audit goes further by combining analytics, funnel data and user behaviour with UX review, then ties every finding to its likely effect on conversions and revenue, and ranks it against effort.

How much traffic do I need for a CRO audit?

An audit can be useful at almost any traffic level, because much of it relies on expert review and recordings. Statistical A/B testing needs more visitors and conversions, so lower-traffic sites benefit more from research-led fixes before formal split tests.

Will you redesign my website after the audit?

Not necessarily. Most audits lead to targeted changes to key pages, forms, copy and calls to action, which are faster and lower risk than a redesign. If the evidence shows a rebuild is needed, we say so and explain why.

What do I receive at the end of a CRO audit?

You receive a written report with findings and screenshots, a ranked list of fixes with expected impact and effort, an A/B test roadmap, a tracking fix list, and a recorded or live walkthrough. Every finding is linked to the data or research behind it.

How soon will I see results after a CRO audit?

Simple fixes, such as clearer calls to action or shorter forms, can show results within weeks of release. Tested changes usually take six to twelve weeks to prove, because each A/B test needs enough visitors and at least one to two full business weeks.

Do you audit ecommerce, lead generation and SaaS websites?

Yes. We audit ecommerce stores, lead generation sites, SaaS sign-up and trial flows, and service businesses. The method stays the same, while the funnel, metrics and pages we focus on change with how your business makes money.

Do I need accurate tracking before a CRO audit?

Yes, and we check it first. If tracking is wrong, analysis can mislead you. Where we find problems, we fix them as part of the audit or recommend a GA4 set-up and audit before drawing conclusions.

Request your free CRO review.

Tell us about your website, traffic and goals. Our CRO team will review your key pages and reply with your first quick wins within 48 hours.













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