UX research agency in Mumbai, India
Analytics shows where people drop off. Search Savvy's UX research shows why. We combine heatmaps, session recordings, on-site surveys and moderated usability tests to find the confusion, doubts and friction behind your numbers, then turn them into fixes and test ideas you can act on.
What businesses ask before researching their visitors.
Behaviour data to show what people do, and direct feedback to explain why.
Click, tap and scroll behaviour on key pages, split by desktop and mobile.
Real visits reviewed for rage clicks, dead taps, loops and hesitation.
Short questions that capture intent, objections and missing information.
Live sessions where real users attempt tasks on your site while we observe.
Task-based tests run remotely to reach more participants, faster.
Conversations with buyers and lost prospects about how they decided.
Navigation, forms, speed and thumb reach checked on real handsets.
The path from first search or ad to purchase mapped with pain points marked.
Evidence-backed issues ranked by severity and effort, with recommended fixes.
Start with the questions, pick the lightest method that can answer them, and report only what the evidence supports.
The business problems and decisions the research must inform are agreed first.
Behaviour data, surveys and tests chosen to match your traffic and budget.
Tools installed with consent rules and masking of sensitive form fields.
Recordings, heatmaps, survey replies and test sessions gathered over a planned period.
Patterns coded across users and cross-checked against analytics, not single anecdotes.
Findings, video clips and a ranked fix list presented in a live walkthrough.
Each method has a job. The best studies combine two or three.
| Method | Best at answering | Main limitation |
|---|---|---|
| Heatmaps | Where do visitors click and stop scrolling? | Shows what, not why |
| Session recordings | Where do individual visitors get stuck? | Time-consuming to review, needs sampling |
| On-site surveys | What is missing or putting people off? | Self-reported answers can be biased |
| Moderated usability tests | Why do people fail at key tasks? | Small samples, higher cost per participant |
| Customer interviews | How did buyers decide and what nearly stopped them? | Relies on memory |
| A/B testing | Does a specific change lift conversions? | Needs enough traffic, shows little about why |
Problems that analytics alone rarely explain.
Visitors cannot find pricing, services or contact details where they expect them.
Key objections about cost, delivery or trust are left unanswered.
Elements that look clickable but are not, or buttons that fail on mobile.
Confusing fields, hidden errors and unexpected requests for personal data.
Visitors from ads or AI answers land on pages that do not continue the story.
Missing proof, unclear policies or a design that feels unfinished at the key moment.
People coming from ChatGPT, Perplexity or AI Overviews often arrive informed and ready to act. See AI search optimization
We watch how visitors from AI referrals browse compared with search and ad traffic, using GA4 segments to select recordings.
Usability tasks check whether the page confirms what the answer promised and makes the next step clear.
Short surveys ask what visitors read before arriving, so pages fill real gaps instead of repeating the answer.
Related services that frame the research or act on what it finds.
Straight answers about methods, sample sizes and privacy.
Still have a question? Ask usSearch Savvy's UX research service includes heatmap and scroll map analysis, session recording review, on-site surveys, customer interviews, moderated and unmoderated usability tests, mobile usability review, journey mapping, and a findings report with a prioritised fix list and recommended A/B test ideas.
Analytics measures what visitors do at scale, such as pages viewed and where they drop off. UX research explains why they behave that way, using observation and direct feedback. The two work best together: analytics finds the problem, and research reveals the cause.
Usability tests usually reveal most major problems with small groups, often five to eight participants per audience segment, because the same issues repeat. Larger samples suit surveys and A/B tests, which measure how often something happens rather than why.
A heatmap combines the behaviour of many visitors on one page to show where they click, tap and scroll. A session recording replays one visitor's journey step by step. Heatmaps show patterns, while recordings reveal the specific confusion behind them.
We use tools such as Microsoft Clarity, Hotjar and similar platforms for heatmaps, recordings and surveys, and remote testing platforms for usability sessions. We choose tools to fit your site, traffic, budget and consent set-up, and install them in accounts you own.
They can be, when set up carefully. We mask sensitive fields such as payment and password inputs, exclude private pages, apply consent rules and keep retention short. Your legal team should confirm your obligations under India's Digital Personal Data Protection Act 2023 and GDPR.
Yes. Low traffic limits A/B testing, but not usability tests, interviews or expert reviews, which need only a few participants. Heatmaps and recordings simply take longer to collect enough visits, so we plan the study period to match your traffic.
You will receive a findings report with screenshots and video clips, a list of usability issues ranked by severity and effort, recommended fixes, and test ideas for A/B experiments. We present it in a live walkthrough so your team can ask questions and agree next steps.
Tell us about your website and the pages that matter most. Our research team will review them and reply with your first findings and a suggested research plan within 48 hours.
Talk to our team about UX research that turns real behaviour and real feedback into clear, prioritised fixes.
