Social media analytics and reporting agency in Mumbai, India
Social media analytics and reporting that shows what actually works.
Search Savvy is a social media analytics and reporting agency in Mumbai. We set up tracking, build clear dashboards, measure reach, engagement, traffic and leads across your channels, and turn the numbers into plain-English recommendations, so you know what is working, what is not and what to do next.
Social media analytics, answered briefly.
The questions businesses ask about measuring social media.
- What is social media analytics?
- Social media analytics is the process of collecting and analysing data from social channels, such as reach, engagement, follower growth, clicks and conversions, to understand performance and guide decisions. Good analytics connects social activity to business results like website traffic, leads and sales.
- What do your analytics and reporting services include?
- Our services include tracking setup, UTM tagging, GA4 configuration, dashboards, monthly performance reports, competitor benchmarking, content and audience analysis, paid social reporting and recommendations. We tie measurement to your social media strategy and goals.
- Which social media metrics matter most?
- The metrics that matter most are the ones linked to your goals. For awareness, track reach, impressions and follower growth. For engagement, track engagement rate, saves and shares. For results, track link clicks, website traffic, leads and sales. Vanity metrics alone rarely show business impact.
- How much do social media analytics and reporting cost in India?
- Analytics and reporting cost in India depends on the number of platforms, dashboard complexity, tracking setup needed and reporting frequency. Search Savvy quotes a fixed price after a free analytics audit, either as a one-time setup or within a monthly retainer.
What our analytics and reporting includes.
Everything needed to measure social media properly and act on what you find.
KPI and goal setting
Metrics chosen to match your business goals, with realistic targets.
Tracking and UTM setup
Consistent link tagging so every click can be traced to its post and platform.
GA4 and conversion tracking
Social traffic, events and conversions set up and checked in GA4.
Dashboards
One clear view of performance across all your channels, updated regularly.
Monthly performance reports
Plain-English reports with insights and next steps, not just charts.
Content analysis
Which formats, topics and timings earn the most reach and results.
Audience insights
Who follows you, who engages and who converts.
Competitor benchmarking
How your results compare with similar brands in your market.
Paid social reporting
Cost per lead, return on ad spend and creative performance in one place.
How we set up your social reporting, in eight steps.
A clear process from messy data to decisions you can act on.
- 1
Goals and KPIs
Business goals translated into measurable social targets.
- 2
Audit current data
Existing tracking, insights and reports reviewed for gaps and errors.
- 3
Tracking setup
UTMs, GA4 events and platform pixels configured and tested.
- 4
Data connections
Platform and website data brought into one reporting view.
- 5
Dashboard build
A clean dashboard showing the metrics that matter to you.
- 6
Baseline and benchmarks
Current results and competitor comparisons recorded as a starting point.
- 7
Monthly analysis
Results interpreted and written up with clear takeaways.
- 8
Review and act
A review of what to start, stop and scale next month.
Vanity metrics vs business metrics.
Both are useful, but only business metrics show whether social media is paying off.
| Factor | Vanity metrics | Business metrics |
|---|---|---|
| Examples | Followers, likes, impressions | Leads, sales, cost per lead, return on ad spend |
| What they show | Visibility and activity | Impact on revenue and pipeline |
| Usefulness | Good for spotting trends | Good for deciding budget and priorities |
| Easy to manipulate | Yes, through giveaways and bought followers | Much harder, because they track real outcomes |
| How we use them | As supporting signals | As the main measure of success |
Measuring visibility in social search and AI.
Reporting now needs to cover how you are found, not only how you perform. We track discovery across platforms, Google and AI answers. See AI search optimization
Search and discovery metrics
We track impressions from search, profile visits and where new viewers find you.
Brand mentions and sentiment
Mentions and tone across platforms show how your brand is being talked about.
Traffic and referrals
UTM-tagged links show how much website traffic social platforms actually send.
AI and brand search signals
Branded search growth and referral traffic help show whether visibility is carrying beyond social.
Reporting built around your goals.
What you measure and how often changes with what you need social media to deliver.
By business goal
- Brand awarenessReach, share of voice and follower growth tracked against competitors.
- Lead generationLeads, cost per lead and lead quality traced back to posts and ads.
- Ecommerce salesRevenue, return on ad spend and assisted conversions from social.
- Community and engagementEngagement rate, sentiment and response time across channels.
By platform
We report for ecommerce, SaaS, healthcare, fintech, real estate, education, hospitality, manufacturing, non-profit and personal brands.
Services that work with analytics and reporting.
Measurement works best when it is connected to strategy, content and ads.
Why choose Search Savvy for analytics and reporting.
Search-agency discipline applied to your social data. About Search Savvy
Goals before graphs
Every metric ties back to what your business needs social media to do.
Tracking done properly
Clean UTMs and GA4 setup so your numbers can be trusted.
Plain-English insights
Reports explain what happened and what to do next, without jargon.
Search and social together
We connect social data with SEO and ad data for the full picture.
Honest reporting
We report bad news as clearly as good, and explain how to improve.
You own your data
Dashboards, accounts and data sources always stay in your name.
Analytics and reporting questions, answered.
Straight answers about how our social media reporting works.
Still have a question? Ask usWhat will be in my monthly social media report?
Your monthly report covers reach, engagement, follower growth, top and weakest content, website traffic and leads from social, paid campaign results where relevant, and competitor highlights. It ends with clear recommendations for the next month, so it is a plan and not only a record.
How do you track leads and sales from social media?
We tag your links with UTM parameters, set up conversion events in GA4 and, where useful, connect your forms, CRM or checkout so leads and sales can be traced back to the post, platform or ad that brought them. Some conversions, such as DMs and phone calls, need extra setup.
Can you work with our existing analytics setup?
Search Savvy can build on your existing GA4, platform insights and dashboards. We start by auditing what you have, fix errors and gaps, and keep what already works. If tracking is missing or unreliable, we rebuild it properly before reporting.
What tools do you use for social media reporting?
We use each platform's native analytics, GA4, Looker Studio and, when needed, specialist social reporting tools. We choose the simplest setup that gives you reliable numbers, and you keep access to your dashboards.
How often will I receive reports?
Most clients receive a monthly report with a review call, and many also get a live dashboard they can check at any time. Paid campaigns can be reported weekly during testing and scaling, depending on spend and goals.
Do you benchmark us against competitors?
We compare your posting frequency, engagement, content mix and audience growth with similar brands using publicly available data. Competitor data is directional, since private metrics are not visible, but it shows useful gaps and opportunities.
Can you report on social media we do not manage?
Search Savvy can provide analytics and reporting as a standalone service for channels managed by your in-house team or another agency. With the right access we audit tracking, build dashboards and deliver reports and recommendations.
Request your free social media analytics audit.
Tell us about your business, channels and what you currently track. Our team will review your setup and reply with a 30-day measurement plan within 48 hours.
Ready to see what your social media is really delivering?
Talk to our team about analytics and reporting built on clean tracking and clear next steps.