Free Service Schema Generator - Generate Service Page Schema (JSON-LD) in Seconds
A service schema markup generator for Service, ProfessionalService, LocalBusiness & MedicalBusiness - complete with Offer, Provider and sameAs support.
Add your service details, pricing, provider and area served - then copy the JSON-LD and paste it into your page's <head>. This free schema markup generator for services is built on the exact schema.org/Service spec, so agencies, consultants, and technical SEO teams get clean, standards-compliant service page schema without hand-writing JSON.
Based on schema.org/Service · Validated JSON-LD Output
What Is Service Schema (schema.org/Service)?
Service schema is JSON-LD structured data, based on the
Service type on schema.org/Service,
that describes a service you offer: what it is, who provides it, where it's available, and how much it costs.
It's added to a service page's <head> as a <script type="application/ld+json"> block.
In short: a "service schema generator" is a tool that turns your service details
(name, description, pricing, provider, area served) into a ready-to-use {"@type": "Service"}
JSON-LD block, complete with nested Offer and Provider objects. This page
generates that code instantly, for free, in your browser - no manual JSON-LD writing required.
Service schema is commonly used alongside more specific types like ProfessionalService, LocalBusiness, or MedicalBusiness when the provider is also a physical or local business - helping both Google and AI-based answer engines like AI Overviews understand exactly what you offer, who offers it, and to whom it's available.
Service schema example
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Sample Service Name",
"url": "https://example.com/services/sample",
"serviceType": "Dental, Cosmetic",
"provider": {
"@type": "Organization",
"name": "Your Brand",
"url": "https://example.com"
},
"offers": {
"@type": "Offer",
"price": "2999.00",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock"
},
"areaServed": ["Mumbai", "Delhi"]
}Service Schema, serviceType & ProfessionalService Schema - What's the Difference?
These three terms get mixed up constantly. Here's how they actually relate to each other.
Service (the @type)
Service is the schema.org type itself - the top-level object,
e.g. {"@type": "Service"}, that represents the offering as a whole: its name, description,
provider, offer, and area served.
serviceType (a property)
serviceType is just one property inside a Service object - a short
label for the category of service, like "Dental" or "Legal Consulting". It's not a schema type on its
own, so "serviceType schema" really means "the serviceType field on a Service schema".
ProfessionalService (a type)
ProfessionalService is a more specific schema.org type, a subtype of LocalBusiness,
used for the provider - clinics, law firms, agencies, and consultancies with a physical
or local presence - rather than for the service itself.
| Term | What it is | Used for |
|---|---|---|
Service | schema.org type | The offering itself - what you sell or do |
serviceType | Property of Service | A short category label, e.g. "Dental", "Legal" |
ProfessionalService | schema.org type | The provider - a local business offering professional services |
LocalBusiness | schema.org type | Any physical/local provider; parent type of ProfessionalService |
A Free Service Schema Generator Built for Real Websites
No sign-up, no watermark, no code editor required - just clean, valid Service JSON-LD you can trust.
100% Free, No Sign-Up
Generate unlimited service schema for every offering on your site - no account, no email, no usage cap.
Clean, Valid JSON-LD
Output follows the schema.org Service spec exactly, so it passes Google's Rich Results Test and validates cleanly.
Built for AI & Traditional Search
The same structured details that help Google understand your offerings also help AI Overviews and other answer engines describe what you do.
Multiple Schema Types
Switch between Service, ProfessionalService, LocalBusiness, and MedicalBusiness depending on how you operate.
Offer & Provider Built In
Add pricing, availability, and provider details in the same form - no need to hand-nest JSON objects yourself.
Nothing Leaves Your Browser
Everything runs client-side. Your service details are never uploaded or stored on a server.
ProfessionalService Schema Example (schema.org/ProfessionalService)
When the provider itself is a local business - a clinic, law firm, or agency - use ProfessionalService as the provider's @type, as shown below.
Service schema with a ProfessionalService provider
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Family Law Consultation",
"serviceType": "Legal Consulting",
"provider": {
"@type": "ProfessionalService",
"name": "Sample Law Associates",
"url": "https://example.com",
"telephone": "+91 98765 43210"
},
"areaServed": ["Mumbai", "Pune"],
"offers": {
"@type": "Offer",
"price": "1500.00",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock"
}
}How to Implement Service Schema Markup on Your Website
Service schema implementation takes minutes, not a developer sprint - here's the technical SEO workflow.
Choose your schema type
Pick Service, ProfessionalService, LocalBusiness, or MedicalBusiness based on how your business operates.
Fill in service & provider details
Add your service name, description, pricing, and provider information above.
Copy the generated code
Hit Copy (or Download) to grab the ready-made <script type="application/ld+json"> block.
Paste it into your page <head>
Add the script to your service page's <head>, then validate it with Google's Rich Results Test before publishing.
Implementation note: place the <script type="application/ld+json"> block
once per service page, inside <head> (or just before </body> if your CMS
doesn't let you edit the head). If you're rolling this out across many service pages, most CMS platforms
(WordPress, Webflow, Shopify) let you inject it via a custom field or header script so each page gets its
own schema without a full site rebuild.
Frequently Asked Questions About Service Schema
What is Service schema (schema.org/Service) used for?
Service schema tells search engines and AI systems what a service is, who provides it, where it's available, and how much it costs - helping your service pages be understood and, where eligible, displayed with richer detail in search results.
What's the difference between Service, ProfessionalService, and LocalBusiness schema types?
Service describes the offering itself. ProfessionalService and LocalBusiness describe the business providing it, and are used when that provider also has a physical presence or serves a local area. Many sites combine a Service block with a LocalBusiness or ProfessionalService provider.
Is this Service schema generator really free?
Yes. It's completely free to use, with no sign-up, no watermark, and no limit on how many service schemas you generate.
Do I need to include an Offer in my Service schema?
No, the Offer block is optional. Add price, currency, and availability only if you want to communicate pricing directly in the structured data - otherwise you can leave the Offer fields blank and they'll be omitted from the output.
How do I check or validate my Service schema?
Use Google's Rich Results Test or the Schema Markup Validator - both linked next to the generated code above. Paste your page URL or the JSON-LD itself to catch missing fields or formatting errors before you publish.
Does Service schema create rich snippets in Google search results?
Service schema mainly helps Google and AI systems understand your offerings; it isn't tied to a guaranteed visual rich snippet the way FAQ or Review schema can be. Rich result eligibility always depends on Google's current requirements and page content.
What does Google Search Central say about Service structured data?
Google's Search Central documentation references schema.org types like Service as part of how sites can describe their offerings, and recommends structured data generally match the visible content on the page it's added to.
What's the sameAs property used for?
sameAs links your service or provider to other authoritative profiles - like a Google Business Profile, LinkedIn page, or Yelp listing - helping search engines and AI systems confirm your identity across the web.
Can I use this generator for a clinic, law firm, or other local provider?
Yes. Choose ProfessionalService or MedicalBusiness as the schema @type (or as the Provider @type) to better represent clinics, law firms, agencies, and similar local service providers.
What is service page schema?
"Service page schema" refers to the structured data added to a page that describes one specific service - typically Service schema, sometimes combined with a ProfessionalService or LocalBusiness provider. It's the same concept as "service schema"; the name just emphasizes that it lives on that service's dedicated page.
What's the difference between Service schema and the serviceType property?
Service is the schema.org type itself - the full object describing your offering. serviceType is just one property inside it, a short label for the category of service (e.g. "Dental" or "Legal Consulting"). You don't use serviceType on its own; it's always nested inside a Service (or similar) type.
What is ProfessionalService schema in schema.org?
ProfessionalService is a schema.org type - a subtype of LocalBusiness - used to describe a business that provides professional services with a physical or local presence, such as a law firm, accounting practice, agency, or clinic. It's commonly used as the "provider" inside a Service schema, or as a standalone business schema on its own.
How do I implement service schema markup technically?
Generate the JSON-LD with a tool like this one, then add it inside a single <script type="application/ld+json"> tag in the service page's <head>. One block per page is standard; if you manage many service pages, most CMS platforms let you inject it via a header script or custom field so you're not editing template code for each page.
Does Google's AI Overview use Service schema?
AI Overviews and other AI-based answer engines draw on the same crawlable, structured content signals that traditional search uses - including clearly marked-up service names, providers, pricing, and area served. Well-formed Service schema makes those facts easier for AI systems to extract accurately, alongside clear on-page content; it doesn't guarantee inclusion.
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