Amazon and marketplace ads agency in Mumbai, India
Search Savvy is an Amazon and marketplace ads agency in Mumbai. We manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns on Amazon, plus Flipkart and other marketplace ads, and optimise them for ACoS, TACoS and profit, supported by listing and content improvements that lift conversion.
The questions sellers ask before they put more budget behind marketplace advertising.
Every campaign is managed against profit, not just sales volume.
Review of campaigns, listings, pricing and ratings to find what limits sales and profit.
Keyword and product-targeted ads that put individual listings in front of ready buyers.
Brand-level ads with logo, headline and products to win share on competitive searches.
Retargeting and product page placements that reach shoppers on and off Amazon.
High-intent terms found, and wasteful searches blocked to protect your margin.
Weekly adjustments by keyword, placement and product performance.
Titles, images, bullets and enhanced content that lift conversion from every click.
Product listing ads and campaigns on Flipkart and other Indian marketplaces.
Clear reports on ACoS, TACoS, ad sales and organic lift by product.
A repeatable process that protects your margin first, then scales the products that earn it.
Catalogue, pricing, margins and target ACoS and TACoS agreed before spend increases.
Titles, images, bullets and content improved so clicks convert into orders.
Customer search terms, competitor targets and product categories mapped to each listing.
Ad types, match types and budgets organised by product, goal and funnel stage.
Controlled launch to collect the search term and sales data campaigns need.
Winning search terms moved into exact match, and wasteful terms blocked.
Bids, budgets, placements and products tuned against profit targets.
Budget moved to winning products, with reports on ACoS, TACoS and organic growth.
Three metrics, three jobs. Reading them together shows whether your advertising is truly profitable.
| Metric | What it measures | How we use it |
|---|---|---|
| ACoS | Ad spend divided by ad-attributed sales | Judge the efficiency of each campaign, keyword and product |
| TACoS | Ad spend divided by total sales, including organic | See whether advertising is building organic sales over time |
| ROAS | Ad-attributed sales divided by ad spend | Compare marketplace returns with Google and Meta campaigns |
| Break-even ACoS | The ACoS at which a sale makes no profit after costs | Set targets below this level so each campaign adds profit |
| Conversion rate | Orders divided by clicks | Find listing problems that waste ad clicks |
| Click-through rate | Clicks divided by impressions | Test titles and images that earn more clicks |
Marketplaces and AI shopping tools now rely on product data, reviews and structured listings. Strong listings win in both. See AI search optimization
Titles, attributes, images and reviews decide whether an ad click turns into an order, so we fix the listing before scaling spend.
Dynamic bidding and automatic campaigns find new terms, and we control them with negatives, budgets and profit-based targets.
Complete, accurate product data helps marketplace search and AI shopping assistants understand and recommend your products.
When your brand is also cited in AI Overviews and ChatGPT answers, shoppers look for you on marketplaces and convert at a lower cost.
Structure, budgets and goals change with your catalogue and stage of growth.
We also advise on category-specific marketplaces and cross-border selling. Available ad products vary by marketplace and seller programme.
Shoppers on marketplaces are already in buying mode, and ads are often the fastest way to be seen.
Shoppers searching on marketplaces are often ready to buy.
Ads put your products at the top of crowded results.
Ad-driven sales can improve a product's organic visibility over time.
Track ad spend to orders and profit by product and keyword.
Start small, learn what converts and scale what is profitable.
Own searches for your brand name so competitors do not.
Complementary services that grow your brand beyond one marketplace.
Marketplace specialists, media buyers, creatives and SEO experts in one team, accountable to your profit. About Search Savvy
We report on ACoS, TACoS and margin, not just ad sales.
We improve listings before scaling spend, because conversion decides results.
Weekly harvesting and negatives keep spend on terms that earn.
Your seller and advertising accounts, brand assets and data stay in your name, always.
You pay the marketplace directly. Our fee is a clear management fee, nothing hidden.
Regular optimisation notes and a monthly strategy review in plain language.
Straight answers about our Amazon and marketplace ads services and how they work.
Still have a question? Ask usAn Amazon ads agency plans, builds and continuously optimises your marketplace advertising. This includes keyword research, campaign structure across Sponsored Products, Brands and Display, bid and budget management, negative keywords, listing recommendations and reporting on ACoS, TACoS and profit, so your ad spend grows sales without hurting your margin.
A good ACoS depends on your margins. It should sit below your break-even ACoS, which is the level where a sale makes no profit after costs. Launch campaigns may run at a higher ACoS to gain reviews and visibility, while mature products should aim for a profitable, stable target.
ACoS measures ad spend against sales that came from ads. TACoS measures ad spend against total sales, including organic orders. A falling TACoS while sales grow usually shows that advertising is helping build organic sales, which is a healthier sign than ACoS alone.
Sponsored Products promote individual listings in search results and on product pages. Sponsored Brands show your logo, a headline and several products to build brand visibility on searches. Sponsored Display reaches shoppers on and off Amazon and supports retargeting. Most sellers use a mix based on goal and budget.
Spend without sales usually comes from a weak listing, poor ratings, uncompetitive pricing, stock problems, or bids on keywords that do not match the product. We check the listing, price and search terms first, add negative keywords, and pause or restructure campaigns that do not convert.
Your Amazon ads budget should be large enough to collect click and order data for each key product. We work backwards from your margins, target ACoS and sales goals, start with a tested budget, then scale the campaigns and products that meet profit targets.
Yes. Alongside Amazon, we manage advertising on Flipkart and can advise on other Indian marketplaces. Ad formats and reporting differ by platform, so we set separate targets and structures for each marketplace and report results side by side with your other channels.
You always own your marketplace seller account, advertising account, brand assets and data with Search Savvy. We work through access granted in your business's name. If you ever stop working with us, every account, campaign structure and piece of data stays with you.
Tell us about your brand, marketplaces and monthly ad spend. Our team will review your account and listings and reply with a growth plan within 48 hours.
Talk to our team about Amazon and marketplace advertising built on strong listings, disciplined bidding and results accountable to your profit.
