SEO podcasts have become essential learning tools for digital marketers navigating the ever-evolving landscape of search engine optimization in 2025. At Search Savvy, we understand that staying current with algorithm updates, AI-powered search, and emerging trends requires accessible, expert-driven content that fits into your busy schedule. Whether you’re commuting to work, exercising, or multitasking throughout your day, an SEO podcast playlist delivers actionable insights without demanding hours of screen time. From beginner-friendly fundamentals to advanced technical strategies, the right podcasts transform downtime into professional development. Search Savvy has curated this comprehensive guide to help you build an SEO podcast playlist that matches your skill level and business goals, featuring shows that consistently deliver value in 2025’s competitive digital environment.
Why Are SEO Podcasts Important in 2025?
SEO podcasts serve a critical role in professional development because they provide up-to-date information in an easily digestible format. The search landscape changed dramatically throughout 2024 and into 2025, with Google’s algorithm updates affecting countless websites and AI-generated content flooding search results. According to Search Savvy’s analysis of industry trends, rankings can shift overnight, making continuous learning not just beneficial but essential for survival. Podcasts offer several distinct advantages over traditional learning methods: they deliver current information weekly or even daily, they feature niche industry insights from leading experts, and they’re cost-efficient since most shows are completely free. Additionally, listening to podcasts reduces screen fatigue while allowing you to absorb information during activities like commuting, exercising, or completing household tasks.
How Do SEO Podcasts Help You Stay Competitive?
SEO podcasts help professionals maintain competitive advantages by offering immediate access to expert knowledge and industry trends. When you subscribe to quality shows, you gain insights into Google updates before they impact your rankings, learn about emerging technologies like AI search and generative engine optimization, and discover proven strategies from practitioners who’ve tested them in real-world scenarios. The best podcasts feature guests from companies like Google, Wix, and leading SEO agencies who share behind-the-scenes perspectives you won’t find in blog posts. These shows also create opportunities for networking and community engagement, as many podcast hosts maintain active communities through social media, Slack groups, and LinkedIn where listeners can ask questions and share experiences. At Search Savvy, we’ve observed that marketers who regularly consume SEO podcast content adapt more quickly to industry changes and implement more innovative strategies than those who rely solely on written resources.
What Should You Look for in Quality SEO Podcasts?
SEO podcasts worth your time share several key characteristics that distinguish them from less valuable content. First, look for host credibility-hosts should have real-world experience and proven track records rather than simply repeating information from blog posts. Second, evaluate the actual value delivered in each episode: do guests provide actionable takeaways and advice you can implement, or do they speak in vague buzzwords? Third, consider the caliber of guests, particularly whether shows feature Google insiders, established SEO professionals, and recognized industry leaders. Fourth, assess consistency in terms of regular episodes, solid production quality, and no unexplained gaps in publishing. Fifth, check for up-to-date content that addresses 2025’s biggest shifts including AI integration, helpful content updates, EEAT principles, and search generative experience. Finally, ensure the podcast offers balanced depth-beginner-friendly when appropriate but unafraid to explore advanced technical SEO concepts when needed.
The 18 Best SEO Podcasts for Your 2025 Playlist
1. Search Off the Record
SEO podcasts directly from Google’s Search Relations team provide unmatched insider perspectives on how the world’s largest search engine operates. Search Off the Record offers behind-the-scenes conversations about launches, Google Search Console feature prioritizations, and ongoing projects. Episodes run approximately 25 minutes weekly and occasionally venture into technical territory with discussions on JavaScript, crawling, and indexing. The show provides transcripts on its official website for those who prefer reading or need to reference specific information. This podcast gives you direct access to the thinking and decision-making processes that shape how billions of searches get answered every day.
2. The Search Engine Journal Show
SEO podcasts from established industry publications carry significant authority, and The Search Engine Journal Show exemplifies this with over 300 episodes of consolidated wisdom. Hosts Brent Csutoras and founder Loren Baker conduct in-depth interviews covering Google algorithm updates, PPC ad compliance, content marketing strategy, and conversion optimization. The show’s vast catalog means you can search for specific topics and find multiple relevant episodes, whether you’re interested in multilingual localization, ranking factors, or emerging trends. The diversity of subject matter makes this podcast valuable for listeners at all skill levels, from beginners to seasoned professionals.
3. SERP’s Up
SEO podcast conversations between Wix’s Crystal Carter and Mordy Oberstein deliver fresh perspectives on search marketing challenges. With over 100 episodes and new content dropping weekly, SERP’s Up covers diverse subjects through approximately 30-minute episodes that fit easily into busy schedules. Recent topics have included unifying offline and online marketing, thinking beyond algorithms, managing data overload, and email marketing integration. The hosts bring both analytical rigor and accessibility to complex topics, making this show valuable for publishers, in-house teams, agencies, and freelance professionals alike.
4. Voices of Search
SEO podcasts that publish near-daily episodes offer unmatched consistency for staying current with industry developments. Hosted by Benjamin Shapiro (previously with Jordan Koene and Tyson Stockton), Voices of Search delivers 10-20 minute episodes packed with actionable insights on content formats, mobile SEO changes, and optimization strategies. The podcast’s brevity makes it perfect for daily commutes or quick learning sessions, while the frequency ensures you’re always aware of the latest trends and techniques. Topics range from fundamental concepts to advanced strategies, providing value regardless of your current expertise level.
5. The Recipe for SEO Success
SEO podcasts designed specifically for small business owners and beginners demystify complex optimization concepts. Kate Toon created The Recipe for SEO Success with a mission to make SEO accessible to everyone, guaranteeing each episode remains “gobbledygook-free.” The show features interviews with industry experts including Moz co-founder Rand Fishkin, offering practical tips on link building, keyword research, and ranking improvement. With over 500 episodes available, the catalog provides comprehensive coverage of SEO fundamentals alongside current best practices, making it ideal for those looking to DIY their search optimization without hiring expensive agencies.
6. SEO 101
SEO podcasts for foundational learning help newcomers build solid understanding before tackling advanced concepts. Hosted by Ross Dunn and Scott Van Achte (who replaced co-founder John Carcutt after his passing in 2021), SEO 101 breaks down fundamentals while offering effective solutions for staying competitive. With over 460 episodes released approximately every three weeks, the show provides extensive educational content ranging from 30 to 50 minutes per episode. The hosts’ extensive experience ensures that even basic concepts receive thorough, nuanced treatment that reveals layers of complexity beginners might otherwise miss.
7. Crawling Mondays
SEO podcasts from international specialists offer global perspectives on search optimization. Aleyda Solis, founder of digital marketing firm Orainti and remote work platform Remoters, hosts Crawling Mondays with weekly news updates every Monday plus special episodes on critical topics. Recent episodes have featured interviews with Google’s Danny Sullivan, discussions about ecommerce informational content, programmatic content creation without spam, and in-depth JavaScript SEO analysis. Solis’s international experience brings valuable insights about multilingual SEO, localization strategies, and how search behaves differently across regions and languages.
8. The Long Game
SEO podcast formats that prioritize deep conversations over quick tips reveal the mental models driving successful strategies. Hosted by Alex Birkett from Omniscient Digital, The Long Game replicates the lobby bar conversations happening at industry conferences, focusing on underlying frameworks and motivations rather than ephemeral trends. With over 200 episodes of densely packed insights, the show features expert interviews alongside “Kitchen Side” discussions where Omniscient’s co-founders debate current developments in B2B SEO. This podcast suits those seeking to understand why certain strategies work rather than simply learning what tactics to implement.
9. How the F*ck
SEO podcasts built around case studies provide concrete examples of successful strategies in action. The How the F*ck podcast format revolves around interviewing diverse guests to uncover specific secrets and playbooks for driving SEO results. Through these conversations, listeners learn about link building techniques, technical SEO implementations, and content creation at scale. The show’s emphasis on real-world examples rather than theoretical concepts makes it particularly valuable for practitioners who need to demonstrate ROI and results to stakeholders or clients.
10. The SEO Mindset
SEO podcasts addressing professional development and mental health fill a crucial gap in industry education. Hosted by Sarah McDowell and Tazmin Suleman, The SEO Mindset blends mindset coaching with SEO expertise, covering topics like burnout, impostor syndrome, authentic confidence, and career optimization. While not focused exclusively on technical SEO, the show recognizes that emotional intelligence, resilience, and psychological well-being significantly impact professional success. This podcast proves particularly valuable for agency professionals, consultants, and in-house SEOs navigating the stress of constant algorithm changes and performance pressure.
11. Experts on the Wire
SEO podcasts with strong download numbers validate their value to the community. Dan Shure’s Experts on the Wire has accumulated over 750,000 downloads through technically sophisticated discussions about SEO challenges. Though updates have become less frequent in recent years, the existing catalog contains valuable insights for advanced professionals interested in technical SEO, local SEO, content strategy, and internet marketing topics. The show’s depth makes it most appropriate for those with solid foundational knowledge looking to expand their expertise into specialized areas.
12. Women in Tech SEO
SEO podcasts highlighting underrepresented voices strengthen the entire industry through diverse perspectives. The Women in Tech SEO Podcast, spanning more than four seasons, features bi-weekly episodes centered on different guests’ first-hand experiences with search engine optimization. Topics range from scaling agencies and overcoming impostor syndrome to career navigation for SEO experts, consultants, agency owners, and content creators. The show creates valuable representation while offering practical advice applicable to all marketers regardless of gender.
13. Edge of the Web
SEO podcasts covering adjacent digital marketing topics provide broader context for search optimization. Hosted by Erin Sparks, Edge of the Web rounds up weekly SEO news alongside discussions about LinkedIn analytics, content authenticity, Meta advertising, and more. The show features guests from companies like Wix, bringing diverse perspectives to help listeners understand how SEO intersects with other marketing channels. This holistic approach helps professionals develop integrated strategies rather than treating SEO as an isolated discipline.
14. The SEO Rant
SEO podcasts featuring unfiltered opinions and informal conversations offer refreshing alternatives to polished corporate content. Mordy Oberstein invites guests to share personal perspectives on industry topics, going beyond beginner-friendly tips to explore controversial subjects. Episodes have covered topics like women’s participation in the SEO industry, algorithm update impacts, and the future direction of search. The casual format encourages honest discussion that might not emerge in more formal interview settings, providing insights into how leading practitioners really think about industry challenges.
15. Authority Hacker
SEO podcasts from successful website operators provide practical insights based on managing real properties. Gael Breton and Mark Webster balance casual conversation with educational content, analyzing Google updates and addressing pressing SEO questions through their extensive experience managing authoritative websites. Their approachable style and clever humor make complex topics accessible while maintaining technical accuracy. The show’s blend of strategic thinking and hands-on implementation advice helps listeners understand both the “what” and “how” of successful SEO.
16. Search Engine Roundtable
SEO podcasts delivering daily news updates keep you informed about rapid industry changes. Barry Schwartz hosts this show covering the latest search headlines related to Google and Bing, along with SEO, SEM, PPC, and organic content developments. Recent episodes have included perspectives on AI content and tools. Episodes typically run 11-15 minutes, making them easy to incorporate into daily routines without significant time commitment. The show’s consistent focus on breaking news ensures you’ll never be caught off-guard by major industry developments.
17. Good Signals SEO Office Hours
SEO podcasts filling community needs demonstrate responsive leadership within the industry. The Good Signals SEO Office Hours podcast emerged to replace Google’s discontinued SEO Office Hours show, featuring different guests weekly who discuss user-submitted questions. This format lends each episode fresh perspectives while maintaining focus on practical problem-solving. The community-oriented approach creates networking opportunities and helps listeners realize they’re not alone in facing specific SEO challenges.
18. The Majestic SEO Podcast
SEO podcasts with expansive topic coverage prepare professionals for the interdisciplinary nature of modern search marketing. David Bain’s long-running show explores diverse subjects including accessibility, user experience, AI search trends, omnichannel marketing, and what “expert content” truly means. Episodes have featured psychology experts discussing how psychological principles apply to SEO, sales team interviews about customer insights, and forward-looking discussions about agentic AI. This broader treatment of SEO recognizes that successful search optimization requires understanding far more than just keywords and backlinks.
How Can You Maximize Your SEO Podcast Learning?
SEO podcasts deliver maximum value when you approach them strategically rather than passively consuming content. First, take notes during or immediately after episodes-jot down key concepts, tool recommendations, and actionable tactics mentioned by experts. These notes become your personalized SEO reference guide over time. Second, implement what you learn by testing one new strategy per week from podcast recommendations. Third, engage with podcast communities through social media, Slack channels, and LinkedIn forums where hosts and fellow listeners discuss episodes and share additional resources. Fourth, curate your SEO podcast playlist based on your current skill level and immediate needs rather than trying to listen to everything. Finally, balance your listening between foundational shows that reinforce core principles and cutting-edge podcasts exploring emerging trends like AI search and generative engine optimization. Search Savvy recommends starting with 2-3 podcasts that align with your goals, then gradually expanding your playlist as you identify knowledge gaps and new interests.
What Are the Biggest SEO Trends Covered in 2025 Podcasts?
SEO podcasts in 2025 consistently address several critical trends reshaping the search landscape. AI-powered search and large language models dominate discussions, with experts exploring how tools like ChatGPT and Google’s Search Generative Experience affect visibility strategies. The concept of LLM Visibility has emerged as a new framework, focusing on how businesses appear in AI-generated answers rather than traditional search results. EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) remains central to ranking success, with podcasts dissecting how to demonstrate these qualities effectively. Helpful content updates continue affecting rankings, rewarding authentic, user-focused material while penalizing thin or AI-generated spam. Technical SEO topics like Core Web Vitals, JavaScript rendering, and mobile-first indexing receive ongoing attention. Finally, the integration of SEO with other marketing channels-including email marketing, social media, and offline campaigns-reflects the industry’s evolution toward holistic digital strategies. At Search Savvy, we track these trends closely to ensure our clients stay ahead of algorithmic shifts and competitive pressures.
Frequently Asked Questions
What makes a good SEO podcast in 2025?
Good SEO podcasts in 2025 deliver actionable insights from credible hosts with real-world experience, publish consistently to keep listeners current with rapid industry changes, feature high-caliber guests including Google insiders and established professionals, address contemporary topics like AI search and helpful content updates, maintain production quality that enhances rather than distracts from content, and offer balanced depth appropriate for both newcomers and experienced practitioners. The best shows combine theoretical understanding with practical implementation advice.
How many SEO podcasts should I subscribe to?
Most professionals benefit from subscribing to 3-5 SEO podcasts that match their current skill level and learning goals. Beginners should focus on foundational shows like SEO 101 and The Recipe for SEO Success before adding advanced content. Intermediate learners can mix fundamental reinforcement with specialized topics, while experts should prioritize cutting-edge discussions and case studies. Quality matters more than quantity-better to thoroughly engage with a few excellent podcasts than superficially sample dozens of shows.
Are SEO podcasts better than reading SEO blogs?
SEO podcasts complement rather than replace written content, each format offering distinct advantages. Podcasts provide convenience for multitasking, deliver personality and nuance through voice, and often feature unscripted insights that don’t appear in edited articles. Blogs offer deeper detail, easier reference and searching, visual elements like screenshots and diagrams, and faster scanning for specific information. The most effective learning strategy combines both formats-podcasts for staying current and generating ideas, blogs for detailed implementation guidance.
How often do top SEO podcasts release new episodes?
Top SEO podcasts vary significantly in publishing frequency based on their format and goals. Daily podcasts like Voices of Search and Search Engine Roundtable deliver brief news updates, weekly shows like SERP’s Up and Search Off the Record provide regular deep dives, and bi-weekly or monthly podcasts like Women in Tech SEO and Adventures in Local Marketing offer less frequent but more comprehensive episodes. Choose podcasts with publishing schedules that match your learning pace and available listening time.
Can beginners understand advanced SEO podcasts?
Beginners can extract value from advanced SEO podcasts but will benefit more from foundational shows initially. Advanced content assumes familiarity with terminology, concepts, and industry context that newcomers haven’t yet developed. Starting with beginner-focused podcasts like SEO 101 and The Recipe for SEO Success builds the knowledge base needed to appreciate technical discussions about JavaScript rendering, structured data implementation, or international SEO hreflang tags. After 3-6 months of foundational learning, gradually introduce more advanced shows to your rotation.
Do SEO podcasts help with voice search optimization?
SEO podcasts help with voice search optimization by covering the conversational queries, featured snippets, and natural language processing that drive voice search results. Many shows specifically address how to optimize for question-based searches, which dominate voice interactions. Additionally, by understanding how AI interprets content-a frequent podcast topic in 2025-you’ll better position your website for both traditional and voice search. Look for episodes specifically discussing voice assistants, smart speakers, and mobile voice search behavior for targeted insights.
