It’s always a struggle to woo and retain customers, a task that many businesses engage in within the fiercely competitive marketplace of today. Undeniably, one of the most effective tools at your disposal is Google My Business, which provides a strong platform for businesses to manage their online presence across Google—Search and Maps. Our company has seen how GMB transformed our ability to interact with customers and build awareness, which in turn brought more business. Below, we will discuss the different ways that Google My Business has helped attract more customers and can do so for you.
Improved Online Visibility
Perhaps one of the greatest advantages of Google My Business lies in huge online visibility. Considering your business, customers searching for services or products will turn up in the results of local search. Optimizing our GMB profile with exact information, relevant keywords, and high-quality images helps in getting higher rankings on the search list. Notably, this brings many inquiries.
Boosting SEO Locally
Local SEO is important if your business is serving customers locally. Since the implementation of our GMB profile, we’ve seen a number of additions that include the following:
- Appear in Google’s Local Pack: This is the large map and listing section at the top of search results for a local query. It really increased our visibility locally.
- Customer reviews: Customer reviews are visible on our GMB profile and tend to bump up the ranks of local search results for interested customers.
Read Also: 11 Known Google Business Profile Fields That Impact Your Rank
Build Trust with Customer Reviews
Customers place trust in the credibility of a business, basically forming the bedrock of its existence. Google My Business created a space for customers to review and featured customer reviews very predominantly. Reviews turn out to be one of the major decision-driving factors for any interested customer.
Social Proof and Credibility
If they read through a lot of really good reviews, then it gives them social proof that the services we are delivering are excellent. In fact, we have been asking customers who are very satisfied to give feedback, leading to:
- More trustworthiness: A robust portfolio of good reviews lent credibility to our business and made it trustworthy.
- Better customer engagement: Whether the review is positive or negative, responding to it shows any potential customer that the business appreciates feedback and is committed to betterment.
Direct Engagement with Customers
Google My Business comes with features that facilitate direct engagement with customers, making the experience personal. We have found it very instrumental in bringing on board more customers and improving our general customer service.
Messaging and Q&A
The messaging feature within GMB enables customers to reach out to us directly with their queries. This has enabled us to deliver the following:
- Instant responses: Through immediate attention paid to customer queries, we are able to drive more leads into actual sales.
- Collect valuable insights: Many a time, questions from customers give us an idea of what they are looking for, and hence, we can tune our offerings accordingly.
Similarly, our customers have found our GMB profile’s Q&A section very helpful. With this proactive approach to answering some of the common questions, we have been able to do the following:
- Reduced customer uncertainty: Providing clear answers to common queries has helped remove friction from the purchase process.
- Demonstrated expertise: The detailed responses nicely showcased our knowledge and expertise further, thus building trust with prospects.
Products and Services
Businesses can, hence, directly display products and services on their profile in the Google My Business category. We have utilized this feature in the attraction of more customers through the display of our offerings.
Product Listings and Highlights
We have added detailed product descriptions with prices and high-quality images, which have enabled us to:
- Attract targeted traffic: With customers targeting specific products, they are able to find their desired products easily on our GMB profile.
- Drive conversions: More photo clear and concise product listings have brought more inquiries and sales.
Promotion of Special Offers
GMB has also allowed the promotion of special offers or even events right on the profile. This has really helped get on-board new, interested prospects looking for special deals.
Insights and Analytics
The existence and growth of any business are impossible without knowing customers. Google My Business gives us insight into how customers interact with our profile, which we have used to drive informed decisions.
Customer Insights
The GMB insights feature helped us track:
- How customers find us: Either through direct searches or discovery searches, customers come to know about our business.
- Customer actions: We will see how many customers visit our website, call us, or request directions, in accordance with the GMB profile.
Data-Driven Decisions
These insights have thus proved instrumental in helping us do the following:
- Optimize our profile: We have been able to understand what’s working and what is not through our GMB profile and have therefore constantly been refining it for the best possible customer experience.
- Marketing Efforts Improvement: The data collected inside GMB has informed greater marketing strategies, by which we can adjust these efforts appropriately.
Conclusion
Google My Business has transformed our business by maximizing our capacity for customer acquisition and retention. From improving online visibility and local SEO to building trust from customer reviews to direct interactions, GMB has given us all the necessary tools to outshine our counterparts in competitive markets. If not yet, now is the time to take full advantage of Google My Business and bring a difference in business.
