Social Media Marketing Exam Set 6


1 / 15

The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

2 / 15

What is one of the major benefits of Facebook Lead Ads?

3 / 15

Selling to prospects by messaging them on Facebook could be seen as invading their private space.

4 / 15

Why should you talk directly with your social followers and prospects?

5 / 15

How much of the buyer’s journey is digital?

6 / 15

Your campaign should also help the influencer build authority and further their own content or reach.

7 / 15

Which of the below is NOT one of the three factors determining how an influencer can impact behavior?

8 / 15

You should make sure experimentation is ingrained in your strategic plan.

9 / 15

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

10 / 15

Why are UTM parameters so valuable to your social listening and monitoring program?

11 / 15

Social listening can help you find leads.

12 / 15

How can social media listening increase customer advocacy?

13 / 15

What’s the difference between social listening and social monitoring?

14 / 15

Which of these KPIs demonstrate engagement? Choose all that apply.

15 / 15

Which KPI is most likely to be a vanity metric?