Social Media Marketing Exam Set 1


1 / 15

How can social media monitoring inform your sales and product teams?

2 / 15

When it comes to social listening, how do you know which social networks to start with?

3 / 15

You should revisit your KPIs every 18 months.

4 / 15

Which of the following is NOT a benefit of having a social media strategy?

5 / 15

Which of the below is not one of the five types of social media models?

6 / 15

What is the biggest challenge that most social media practitioners have?

7 / 15

In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.

8 / 15

Simon Sinek says that people want to buy what you have. They don’t care about what you believe.

9 / 15

What do senior leaders care about when it comes to your social media plan? Choose all that apply.

10 / 15

The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.

11 / 15

Why would you want a service to help you manage and discover influence?

12 / 15

A buyer persona is as important as business objectives when developing a social media strategy.

13 / 15

Which network has the longest life for a piece of content?

14 / 15

Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).

15 / 15

Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?