Several main categories are known to influence the ranking of a Google Business Profile (GBP) in local search results. However, it is important to note that there might be changes in the proprietary exact ranking algorithm of these fields.
- Business Name: Make sure your business name on all platforms matches your actual business name.
- Address: Local SEO depends on having an accurate, precise and consistent address.
- Phone Number: Consistency across every platform is key; therefore, it’s better if you use a local phone number that matches your business’ address.
- Website: Linking to a website that is well-optimized and relevant can help improve your rank.
- Business Categories: Add secondary categories if necessary and select the most accurate and specific primary category for your business.
- Business Description: A detailed description enriched with keywords may increase its relevance to queries people make when searching for information regarding your brand.
- Photos: High-quality, relevant images of your businesses including products/services will enhance user engagement as well as trust resulting in higher rankings indirectly.
- Reviews: Reviews quantity, quality and frequency also play significant roles while responding to reviews can impact positively on rankings exercise as well.
- Business Hours: Always have accurate updated times so that potential customers know when are you open.
- Characteristics: Including applicable characteristics (for example, “wheelchair accessible,” “free Wi-Fi,” etc.) can facilitate your presence for particular searches.
- Publications: Posting updates, promotions, events and news on a regular basis will maintain an active and engaging profile.
Read Also: Skyrocket Your Business: How Local SEO Can Catapult Your Brand to the Top!
Through optimizing these fields, you can increase your Google Business Profile ranking and enhance visibility within local search results.
